HubSpot, a leading inbound marketing and sales software company, just unveiled a wealth of new products at its annual INBOUND 2015 conference in Boston, Massachusetts. Alongside other products like HubSpot Connect, the Ads Add-on, and Leadin, HubSpot released its new Reporting Add-on, which helps employees at any organizational level track metrics and generate reports in a personalized way.

The Reporting Add-on is available to both users of the sales and the marketing product for an additional $200 per month. It comes pre-loaded with popular reports for marketing and sales, or users can create their own custom reports using properties they’ve already created with their own accounts. Because all necessary data already exists on HubSpot’s products, generating reports takes only a few clicks and a couple seconds.

Reporting Add-On users can have multiple dashboards for executives, different teams, and across divisions. For instance, a company’s marketing team can have one dashboard focused on lead generation activities, while the sales team has one focused on deals and revenue growth. This allows users to personalize their experience and get exactly the information they need every time they log in.

The Reporting Add-On has the same easy-to-use design as other HubSpot products, and it allows users to easily resize, reorder, and modify charts.

“Our customers have been asking for one thing: a centralized, personalizable hub for all of their key metrics and reports,” said HubSpot CTO and co-founder Dharmesh Shah. “Our new Reporting Add-on accomplishes creates that, and does so much more. Because it reports for both sales and marketing, it helps businesses align those two organizations. It lets them be smart with how they approach customer acquisition.”

Other prominent product releases at INBOUND included an Ads Add-on and Predictive Lead Scoring for HubSpot’s marketing product, and Leadin, a free product to help small businesses get insights on anyone who interacts with their website.


Originally published Sep 9, 2015 4:13:00 PM, updated January 18 2023