Today, the world’s leading inbound marketing and sales software company, HubSpot, Inc., is pleased to announce that its CRM is now out of beta and is available for anyone to use, completely free of charge at HubSpot’s CRM, together with HubSpot’s sales acceleration software, Sidekick and Sidekick for Business, are now used by employees at more than 60,000 companies, already 4x the number of companies using HubSpot’s leading marketing platform.

While still in beta, HubSpot CRM saw rapid adoption for two unique reasons:

First, early adopters of the product are companies that are leaning into a modern sales process that matches the new way that people evaluate and buy products.

Peter Endres, co-founder of Parlor Skis spoke to effectively adapting to the new buyer: “HubSpot CRM has helped us increase the number of deals we close because it enables us to engage with prospects with much more context than we ever had before.  It's a huge improvement for them, which means a huge improvement for us.”

Second, HubSpot’s CRM works for the sales rep, not against the sales rep.  

Traditional CRM systems forced the rep to spend hours per day inputting data so that their manager could get accurate reporting.  HubSpot’s CRM automatically pulls valuable information into the system for the rep, doing work that was once done manually.

Jae Reichel, CEO of Spire Wireless, explained how the tool simplified his team’s process: “With each CRM we tried, we dealt with the tension between CRM being useful vs. all the time we’d need to enter data manually. HubSpot CRM integrates with our email and automatically populates valuable data, solving that tension for us.”

HubSpot CRM empowers:

  • The Buyer on the other end of the phone from the sales rep who is tired of having unproductive meetings and calls with salespeople.
  • The Sales Rep who is tired of spending hours and hours doing data entry.
  • The Sales Manager who wants their rep selling and delivering value to their prospects, not inputting data all day.

"The way people shop and buy has radically changed. The days of slamming deals with uneducated buyers is long gone,” said HubSpot’s CEO Brian Halligan. “Today’s buyers are visiting your website, opening your emails, reading your blog, connecting with your founder on LinkedIn, asking questions on Quora, and tweeting about their research.  They are one hundred times more educated than the buyers of just a few years ago.  HubSpot’s CRM is built from the ground up to help reps sell and deliver value to the modern buyer and grow their business.”


HubSpot ($HUBS) is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 15,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Sidekick, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. Recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies, HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland; Sydney, Australia; and Portsmouth, NH. Learn more at

Originally published Jun 24, 2015 4:00:00 PM, updated January 18 2023


Technology Business Delight product HubSpot CRM