HubSpot announced the "HubSpot App Marketplace," the world’s first and largest application marketplace for marketing software today, with more than a dozen approved applications being used by more than 1,000 companies representing more than 3,000 application installations.  Already the world’s largest marketing platform with more than 4,900 customers, HubSpot has now enabled the software developer community to build new applications that seamlessly integrate with HubSpot software.  Just like adding a new app to your Android device or iPhone or iPad, now thousands of marketing professionals can install and start using a new application from a third-party developer in just one click - and thousands of them have already done exactly that.

The HubSpot App Marketplace is a showcase of third-party applications that provide marketers with valuable insight and tools across the spectrum of their day-to-day marketing activities, including:

  • providing immediate access to leads via CRM integrations by using HubSpot Inbound Marketing Connector for Dynamics CRM
  • more efficient content publishing via content networks, seamlessly integrated to their publishing tools by using Zerys Content Marketplace
  • benchmarks of marketing metrics compared to companies similar to yours by using Benchmarks
  • finding the Google rank for your competitors' most important SEO keywords by using Search Grader

"Successful software companies offer ways for third-parties to extend the value to the end user,” said Dharmesh Shah, co-founder and CTO of HubSpot. “Facebook has the Facebook platform and has the AppExchange. At HubSpot, we believe that the best way to address customer needs is to open our platform and collaborate with developers that share our passion for marketing."

App MarketplaceHubSpot customers are installing apps such as the Zerys Content Marketplace, a network of more than 3,000 freelance writers and editors whose services are now available inside of HubSpot.  "Since launching our Zerys Content Marketplace App for HubSpot, we've seen a record number of new downloads and sign-ups,” said Steve Lazuka at Interact Media. “The team over at HubSpot made it easy for us to develop, test, and launch our App.”

By using applications like the Zerys Content Marketplace, Chris Spore, the online marketing director at Betterworks, is saving time and money.  In the past, he had considered hiring an in-house copywriter, but when he compared the cost of a salary to hiring writers from a content marketplace the savings were gigantic.

"When we were writing blogs ourselves, it would take our writers here up to two to three hours per blog post,” he said. “So reaching out to outsourced services, which only takes a couple minutes, really cuts back on that time that we can spend doing other things."

It’s not just the customers who are excited about the Marketplace. The developers love being able to feature their products.

“We're excited about the traction we've seen so far with our CRM apps in the marketplace - marketers are snapping them up,” said Daniel Lynton, the founder of Lynton Web Solutions. “Next up, we're working on an app integration that will bring more advanced segmentation and email automation to HubSpot. Another of our upcoming apps includes even more detailed closed-loop reporting, to help users analyze customer conversions in HubSpot.”

HubSpot welcomes all developers interested in working in this marketplace who want to help marketers everywhere. Developers can get involved by joining our discussion group at and starting to hack.  The group is open to public and free, does not require a HubSpot account, and is filled with other developers happy to help out.

For additional information or to set up an interview with a HubSpot executive, please contact Kara Sassone via email at, by phone at 888-482-7768 (extension 5654).

Originally published Jul 12, 2011 11:33:00 AM, updated January 19 2023


Analytics B2B