HubSpot Announces Death By Marketing Automation Upgrade Program At Dreamforce #DF11

by Kara Sassone

Date

Sep 1, 2011 3:05:00 PM

Challenges the Marketing Automation Industry By Offering Controversial #DeathByMA Software Trade-Up Program

Marketing Automation software has been credited with helping companies streamline sales and replace high-touch, repetitive manual processes with more efficient automated solutions.

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2nd Fastest Growing Software Company and Inbound Marketing Juggernaut HubSpot Pledges to ‘Go Big or Go Home’ At #DF11

by Kara Sassone

Date

Aug 30, 2011 2:39:00 PM

hubspot logoFive years ago, when HubSpot co-founders Brian Halligan and Dharmesh Shah moved into their first single-room office in Cambridge, MA, the term inbound marketing was virtually unknown. Today, a Google search for inbound marketing yields more than three million results, including links to the book Shah & Halligan co-authored and the 50+ awards HubSpot has received, including #1 Best Place to Work in Boston (2010 and again in 2011), Ernst & Young Entrepreneur of the Year (Halligan, 2010 and again in 2011), and Shah’s 2011 Top Technology Innovator honor from the Boston Globe.

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HubSpot Apologizes For Unicorn Shortage

by Kara Sassone

Date

Aug 29, 2011 3:30:00 PM

UnicornsHubSpot is issuing a statement of apology for the temporary unicorn shortage in the United States, after purchasing all available unicorns in North America as part of its marketing fact versus fantasy campaign at Dreamforce. The company is distributing several thousand stuffed unicorns wrapped in a small cape bearing a QR code, the HubSpot sprocket, and the words “HubSpot.com/freeunicorns” at the world’s largest cloud computing conference which runs August 30 through September 2, 2011 at San Francisco’s Moscone Center.

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HubSpot Dreaming About Rainbows And Unicorns At Dreamforce

by Kara Sassone

Date

Aug 29, 2011 10:00:00 AM

Who gives away 19,000 rainbow stickers and nearly 3,000 stuffed unicorns? Inbound marketing software company HubSpot does!

unicorns
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HubSpot Breaks World Record For Largest Webinar

by Kara Sassone

Date

Aug 24, 2011 6:00:00 PM

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HubSpot held the world’s largest online marketing seminar with Dan Zarrella, HubSpot’s Scientist of Social Media, presenting on The Science of Social Media based on his new book “Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas.” The webinar was held on Tuesday, August 23, 2011 from HubSpot’s headquarters in Cambridge, MA, but there were people watching around the world.

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HubSpot Named Second Fastest Growing Software Company by Inc Magazine

by Kara Sassone

Date

Aug 23, 2011 9:00:00 AM


HubSpot didn’t waste any time making an imprint on the Inc 500 list of the fastest growing private companies in the US. In its first year eligible for the list, the inbound marketing software company is the second fastest growing software company in the country, and the 33rd fastest growing company overall.

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HubSpot Acquires Social Media Marketing Company oneforty

by Kara Sassone

Date

Aug 18, 2011 4:30:00 PM

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Like HubSpot, oneforty recognizes the importance of social media in the transformation of marketing, and has created a directory of social media applications, including the social media marketing tool SocialBase.

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HubSpot To Set Guinness World Record

by Kara Sassone

Date

Aug 17, 2011 9:00:00 AM

describe the image

HubSpot is attempting to break a world record and it won’t include making or eating massive amounts of food, getting dirty or jumping from a high spot. This one is much more cerebral. HubSpot is going to host the “largest online marketing seminar” -- The Science of Social Media.

HubSpot’s Scientist of Social Media, Dan Zarrella, is constantly evaluating new data about social media and marketing, and on Tuesday, August 23, 2011, he will lead what will be the world’s largest webinar – Guinness certified! – on these topics.

Attendees will learn how to build their reach, engineer contagious ideas and measure results, all through data-backed, scientifically-proven best practices.

“Social media marketing shouldn't be left to luck,” said Zarrella. “Basing business decisions on superstition and myth is dangerous. We need to move beyond the guesswork into real science and data.”

“I'm very excited that we'll be a part of history and set the bar for the biggest webinar ever,” he added.

Guinness World Records records manager Kimberly Patrick said the attempt to have the largest online marketing seminar is a great example of how record breaking is adapting to the digital world.

“This record, and many others which have come to us in recent years, prove that record breakers are increasingly interested in online-based achievements,” said Patrick. “Whereas it might not be as physically visual, an online record like this is visual in a different way in that it can reach people all over the world, instantly. Participants themselves can be a part of the record even if they are nowhere near Cambridge, Massachusetts.”

HubSpot, a leader in the inbound marketing field, consistently holds webinars on marketing, social media and other online support topics. In its five years, HubSpot has become the fastest growing business-to-business SaaS company with nearly 5,000 customers. The company’s software integrates lead nurturing, social media, blogging and analytics.

To attend the Science of Social Media webinar, register online for free here.

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HubSpot Announces World's First and Largest Marketing Software App Marketplace

by Kara Sassone

Date

Jul 12, 2011 11:33:00 AM

HubSpot announced the "HubSpot App Marketplace," the world’s first and largest application marketplace for marketing software today, with more than a dozen approved applications being used by more than 1,000 companies representing more than 3,000 application installations.  Already the world’s largest marketing platform with more than 4,900 customers, HubSpot has now enabled the software developer community to build new applications that seamlessly integrate with HubSpot software.  Just like adding a new app to your Android device or iPhone or iPad, now thousands of marketing professionals can install and start using a new application from a third-party developer in just one click - and thousands of them have already done exactly that.

The HubSpot App Marketplace is a showcase of third-party applications that provide marketers with valuable insight and tools across the spectrum of their day-to-day marketing activities, including:

App Marketplace
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HubSpot Employee Christopher O'Donnell Named MITX Future Leader

by Kara Sassone

Date

Jul 5, 2011 3:11:00 PM

Congratulations are in store for one of HubSpot’s newest employees, though he’s no stranger to the HubSpot team.

Christopher O'Donnell
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