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HubSpot is attempting to break a world record and it won’t include making or eating massive amounts of food, getting dirty or jumping from a high spot. This one is much more cerebral. HubSpot is going to host the “largest online marketing seminar” -- The Science of Social Media.

HubSpot’s Scientist of Social Media, Dan Zarrella, is constantly evaluating new data about social media and marketing, and on Tuesday, August 23, 2011, he will lead what will be the world’s largest webinar – Guinness certified! – on these topics.

Attendees will learn how to build their reach, engineer contagious ideas and measure results, all through data-backed, scientifically-proven best practices.

“Social media marketing shouldn't be left to luck,” said Zarrella. “Basing business decisions on superstition and myth is dangerous. We need to move beyond the guesswork into real science and data.”

“I'm very excited that we'll be a part of history and set the bar for the biggest webinar ever,” he added.

Guinness World Records records manager Kimberly Patrick said the attempt to have the largest online marketing seminar is a great example of how record breaking is adapting to the digital world.

“This record, and many others which have come to us in recent years, prove that record breakers are increasingly interested in online-based achievements,” said Patrick. “Whereas it might not be as physically visual, an online record like this is visual in a different way in that it can reach people all over the world, instantly. Participants themselves can be a part of the record even if they are nowhere near Cambridge, Massachusetts.”

HubSpot, a leader in the inbound marketing field, consistently holds webinars on marketing, social media and other online support topics. In its five years, HubSpot has become the fastest growing business-to-business SaaS company with nearly 5,000 customers. The company’s software integrates lead nurturing, social media, blogging and analytics.

To attend the Science of Social Media webinar, register online for free here.

Originally published Aug 17, 2011 9:00:00 AM, updated January 17 2023


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