Sales 2.0 Conference: Roberge on Marketing Automation

by Jeanne Hopkins


Nov 18, 2011 1:05:00 PM

HubSpot's Vice President of Sales, Mark Roberge, spoke with Larissa Gschwandtner at the Sales & Marketing 2.0 Conference in San Francisco last month about the problems that marketers face in creating demand for their sales teams.  Highlighting some of the issues are the ability to execute winning demand-generation programs and react quickly to shifts in the buying process. 

Watch this video to learn more about how you can identify and connect with high-potential prospects while simultaneously fostering valuable customer relationships. 

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