Are You Ready to "Go Mobile"? New Marketing Book Shows You How!

by Jeanne Hopkins

Date

Jan 16, 2012 4:46:00 PM

gomobilebook.comThe biggest hurdle most people face with mobile marketing is the intimidation factor. That’s the feeling of fear and awe many people get when they consider diving into the world of mobile marketing.

The problem isn’t as pervasive with social media. For most people, their feeling about social media is “I have a Facebook page and a LinkedIn profile already. How hard can it be to create a social media marketing program?”

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Five Pearls of Marketing Wisdom

by Jeanne Hopkins

Date

Dec 12, 2011 8:35:00 AM

Yoda Wisdom Report

Every year our friends at MarketingSherpa collect marketing stories from companies and agencies large and small. The end result is that they publish over a hundred of them in their Marketing Wisdom Report and, quite honestly, this report is one of the most valuable that I read each year. Here are five stories that caught my attention from last year’s report:

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Sales 2.0 Conference: Roberge on Marketing Automation

by Jeanne Hopkins

Date

Nov 18, 2011 1:05:00 PM

HubSpot's Vice President of Sales, Mark Roberge, spoke with Larissa Gschwandtner at the Sales & Marketing 2.0 Conference in San Francisco last month about the problems that marketers face in creating demand for their sales teams.  Highlighting some of the issues are the ability to execute winning demand-generation programs and react quickly to shifts in the buying process. 

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Why I Believe in HubSpot

by Jeanne Hopkins

Date

Sep 30, 2011 10:59:00 AM

Dharmesh Shah, Dan Moyle, Brian Halligan @HUGS2011 This is a guest blog post written by Dan Moyle, Multimedia Marketing & Communications Specialist at AmeriFirst Home Mortgage, and HubSpot customer.

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Global Conversation Is at the Heart of Blog Action Day 2009

by Jeanne Hopkins

Date

Oct 15, 2009 10:31:00 AM

blog action day

Today marks the second Blog Action Day -- an effort to "change the global conversation," this year on global warming. 

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Another HubSpot Milestone. One Million Landing Page Views.

by Jeanne Hopkins

Date

Oct 8, 2009 5:18:00 PM

conversion rates

It's not every day that a marketer can claim that their landing pages are being looked at and actions are being taken to grow their sales funnel.

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