HubSpot's Vice President of Sales, Mark Roberge, spoke with Larissa Gschwandtner at the Sales & Marketing 2.0 Conference in San Francisco last month about the problems that marketers face in creating demand for their sales teams. Highlighting some of the issues are the ability to execute winning demand-generation programs and react quickly to shifts in the buying process.
Watch this video to learn more about how you can identify and connect with high-potential prospects while simultaneously fostering valuable customer relationships.
The Ten Commandments of Marketing Automation
Learn the limitations of automated emails and what you can do to scale personalization.
Download the free webinar + ebook package for tips on how to build an effective marketing automation strategy.Originally published Nov 18, 2011 1:05:00 PM, updated January 17 2023
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