- HubSpot's Brian Halligan will be participating in a panel discussion hosted by TiE about the business of software as a service (SaaS) tonight from 6 p.m. to 9 p.m. at Reservoir Woods in Waltham, MA.
- The panel, entitled "Building the next great Boston software company: Myth and Reality Around SaaS," will explore questions regarding whether businesses and entrepreneurs should buy, lease or build software that will provide necessary business functionality. Furthermore, the panel will address decision-making factors, value proposition of leasing SaaS from another providor and successful offerings in the space.
- Brian Halligan is the CEO and Co-Founder of HubSpot, an Internet marketing company that offers inbound marketing software to help businesses get found on the Internet by the right prospects.
- The panel will also include:
Mike Grandinetti, Senior Lecturer, MIT Sloan School of Management (Moderator)
Dave Mitchell, Director SaaS, IBM
Neill Occhiogrosso, Principal, Highland Capital Partners
Arthur Papas, Co-Founder and CEO, Bullhorn
Quote, Attributable to Brian Halligan, CEO and Co-Founder, HubSpot
"This panel will be a great opportunity for the decision-makers of companies to learn more about the options available in the business of SaaS. I'm happy to be joining other experts to contribute my experience with HubSpot's inbound marketing software and knowledge of how SaaS can help grow a business."
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.