Chief Software Architect/Co-Founder, Dharmesh Shah and VP Inbound Marketing, Mike Volpe are scheduled to speak at the upcoming SMX Search Analytics Conference in Toronto Ontario this Wednesday, April 1.
Search Marketing Expo - SMX Analytics, which runs from March 31 through April 1, focuses on the powerful yet challenging discipline of search analytics, which provides insight about your visitors, customers and those who "got away"; and produces hard evidence of ROI, or ROI improvement, which demonstrates the value of search engine marketing initiatives.
Speaking on a panel about "Search Analytics and Competitive Intelligence," Dharmesh will join other industry experts during the 3 p.m. session in discussing how to implement and profit from a comprehensive competitive intelligence campaign.
Mike will participate in the 4:30 p.m. session on a panel entitled "Creating A Data-Driven Culture," in which attendees will learn how to evangelize a disciplined, data-driven approach to managing search marketing campaigns to all key stakeholders in an organization.
The SMX Analytics conference promises to teach guidelines for analyzing and demonstrating the ROI of organic and paid search campaigns; recommend steps to execute a comprehensive competitive intelligence campaign; suggest techniques to gain insight into referrals and customer activity; and provide actionable tips, recommendations and pitfalls to avoid from accomplished who have implemented search analytics in their organizations.
To view the complete conference agenda, please visit http://searchmarketingexpo.com/analytics/2009/agenda.