If you were watching New England Cable News (NECN) last Friday night, you may have caught an interesting segment about HubSpot and inbound marketing. Our CEO and co-founder, Brian Halligan, was interviewed by anchor Chet Curtis to discuss HubSpot and how its inbound marketing methodology helps companies get found on the Web.
Brian chats about the difference between outbound and inbound marketing, why optimizing your website and creating content is critical, and how you can use Twitter and social media sites like Facebook and LinkedIn to promote your content. He explains how HubSpot helps marketers and small businesses take advantage of these modern marketing tactics, sharing the case study of how HubSpot customer, Objective Management Group has used inbound marketing to generate leads, get new customers and transform its brochureware website into a popular destination for resources about sales consulting services.
View the full TV interview and find out why Brian Halligan says "inbound marketing is about the thickness of your brain, not the thickness of your wallet."
NECN also featured HubSpot's June 2009 State of the Twittersphere report last week. Check out the segment here.