I'm happy to announce that HubSpot's Twitter Grader was recently named a recipient of a Summit Marketing Effectiveness Award (MEA) as a finalist in the B2B category. Twitter Grader was judged in the top 18% of entries in all categories of this year's competition and competed against 503 other entries in the B2B category.
The Summit MEA is an international competition based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience's knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness.
Twitter Grader is a free, online tool for measuring the power of Twitter profiles. The tool assigns a numerical grade that assesses a user's authority on Twitter based on factors such as their number of followers, the reach of the people following them and how often they post updates. The tool also suggests other users to follow and highlights top Twitter users ("Twitter Elite"). To date, over 4 million Twitter users have graded their profiles using Twitter Grader.
The SIA is devoted to furthuring excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that do more than what is expected. Besides the MEA, SIA also runs the Emerging Media Awards and Creative Awards competitions.