Today I'm delighted to announce that HubSpot Co-Founders Brian Halligan and Dharmesh Shah have been selected to present their recently released book, Inbound Marketing: Get Found Using Google, Social Media and Blogs in a Book Reading at the South by Southwest (SXSW) Interactive Festival in Austin in March, 2010.
What's a Book Reading, you ask? The SXSW Book Reading program features authors of new or recently released titles, showcasing some of the most interesting new titles related to emerging media. Select authors are given a 20-minute timeslot to talk about their new book, after which they are available to sign copies of their work at the SouthByBookstore. The Book Reading program is scheduled to take place from March 13 through March 17 on the Day Stage.
Brian and Dharmesh will present Inbound Marketing, which shows that inbound marketing-focused businesses have a 61% lower cost per lead than traditional outbound-focused businesses. The book teaches readers how to improve rankings in Google to get more traffic, build and promote a business blog, grow and nurture a community on social networks, measure the metrics that matter and do more of what works online.
If you're unfamiliar, the SXSW Interactive Festival pulls together five days of engaging panel content and parties. The festival attracts digital creatives as well as visionary technology entrepreneurs and celebrates the best minds and the brightest personalities of emerging technology. In a nutshell, SXSW welcomes hard-core geeks, dedicated content creators, new media entrepreneurs, or anyone who likes to be around an extremely creative community.
For additional information about SXSW Interactive and to register to attend, visit http://2009.sxsw.com/interactive.
For more about SXSW Book Readings, check out http://2009.sxsw.com/interactive/talks/book_readings.
To purchase Inbound Marketing, visit http://inboundbook.com.