Last week, Boston marketers attended a number of awesome marketing events as part of FutureM, a multi-location event experience throughout Greater Boston featuring the best leaders and thinkers on what's new and what's next in modern marketing.

At one of the main FutureM events, the Inbound Marketing Summit, Pulse Network host Butch Stearns sat down for a fireside chat with HubSpot Founder & CEO Brian Halligan following his presentation with David Meerman Scott on Marketing Lessons From the Grateful Dead to discuss the transformation taking place in marketing today:

What do you think marketing transformation looks like for your industry or business?


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Originally published Oct 11, 2010 3:32:00 PM, updated January 17 2023

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