We created HubSpot Academy in 2012 as a way to help our customers learn and apply new marketing skills to grow their business through free courses, certifications, and trainings. Since then, it has evolved to become a leading education platform that has trained over 600,000 people globally over the last seven years.
Such quick growth, while exciting, often comes with unintended consequences. As HubSpot Academy grew, so did our website – we host thousands of landing pages for our free online courses and multiple microsites to support individual programs like the Education Partner Program and HubSpot User Groups, all of which exist in multiple languages as well.
That's why we’re excited to announce today a new global look and feel for the HubSpot Academy website, as well as improved navigability and personalization to enable website visitors to find what they’re looking for as quickly and easily as possible. Visitors will now find a simplified navigation, smarter content filters, and a UI designed to make content discovery easier.
“We saw an opportunity to bring simplicity and consistency across the whole site – from implementing one consistent navigation bar to shortening our conversion paths,” says Debbie Farese, director of global web strategy at HubSpot. “We felt the best way to achieve these goals and improve the user experience was through a full redesign. We hope the new look and feel will make it even easier for Academy users to find the content that will help them grow better. ”