HubSpot for Startups, which offers discounted marketing, sales and CRM software, education, and support, is collaborating with the Google Cloud Startup Program, which offers mentorship, training, and cloud credits. Members of each program will be able to access the others’ offering through this collaboration, the first of its kind.

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“We’re working together to connect the dots to simplify the often complicated process startups often have to go through to put the proper tools in place to grow better,” says Kim Walsh, Global VP of HubSpot for Startups. “You build on Google Cloud, and you grow on HubSpot’s marketing, sales and CRM platform. Why not make it easier for startups to access both?”

As part of this collaboration, HubSpot for Startups is launching a new program called Bootstrap, a solution for members of other corporate startup programs that want to work with HubSpot. Startups eligible for the Bootstrap program receive 40% off HubSpot marketing, sales and CRM software for the first 12 months, and 20% off for the next 12 months.

“Bootstrap is a really exciting new offering that lets us partner with like-minded companies who also have startup programs,” HubSpot for Startups Growth Marketer Niti Shah explains. “We’re trying to help startups, they’re trying to help startups -- so we’re building a network to solve for the unique needs of that audience.”

As part of HubSpot for Startups’ collaboration with Google Cloud Startup Program, eligible customers will have access to the its START package, which includes $3,000 in credits and scaled support.

"Building a successful startup requires a combination of world-class technology and great tools to bring your product to market,” adds Sam O’Keefe, Head of Startup Programs at Google Cloud. “We are pleased to offer support to early-stage Hubspot for Startups companies as they build, launch, and scale their products on Google Cloud.”

This collaboration highlights an exciting time for startups as companies focus on how to add more value to the startup ecosystem in a new way. While HubSpot for Startups has multiple programs within their startup program umbrella, up until now they have been more traditional programs partnering with accelerators, incubators, and VCs. This marks the first time HubSpot has created a unique program structure for partner companies’ startup programs.

Members of the Google Cloud Startup Program can learn more about how to access the HubSpot for Startups Bootstrap program here. HubSpot for Startups customers can access the Google Cloud Startup Program here.

Originally published May 2, 2018 8:00:00 AM, updated January 19 2023


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