HubSpot-for-Startups.pngNot that many years ago (nearly ten, but who’s counting?), HubSpot was a startup with a dream. But between us and that dream was a long road, limited resources and a desperate need for strong marketing and sales performance. Inbound gave us a competitive edge, and we want to share the advantage with other startups looking to get ahead.

In order to do just that, we’re excited to introduce HubSpot for Startups, previously known as Jumpstart. The program, designed for startups working with accelerators, incubators and entrepreneurial organizations, helps small businesses gain traction on their marketing and sales at an accelerated pace -- with a 90% discount on HubSpot products.

Accelerators, incubators and entrepreneurial organizations can help participants scale and enjoy a number of benefits through HubSpot for Startups, including:

  • Help companies get access to exceptional marketing and sales platforms at a low price
  • Reduce the stress of sales and marketing efforts with an all-in-one platform
  • Ongoing education available to startups to improve chances of success
  • Easy to use and adopt

"Working with HubSpot for Startups has been amazing for MassChallenge and the ventures that we support. By partnering with HubSpot we're able to help reach the best entrepreneurs in every corner of the globe,” said John Hathorne, Founder and CEO of MassChallenge. “The access to the HubSpot software, as well as the support that comes along with it, will help us make a greater impact. We're looking forward to working with HubSpot to help our startups and get their sales and marketing efforts off the ground.” 

The benefits for startups are extensive. In fact, many early businesses can fuel their growth entirely through HubSpot with access to remarkable Marketing and Sales assets including:

  • 90% discount on HubSpot products
  • HubSpot’s free CRM
  • Access to the HubSpot Reporting and Ads Add-Ons at the same discount as the rest of the marketing software
  • Ongoing, 24/7 customer support
  • Education throughout company lifecycle
  • HubSpot Academy
  • HubSpot blogs
  • Website Grader
  • Access to an exclusive group

In order to qualify for the program, startups must meet a few criteria: they must be part of an accredited program, have less than $1 million in funding, and have less than $1 million in aggregate revenue. 

“HubSpot for Startups has enabled us to test and scale new campaigns rapidly without losing the personal touch that is so valuable to early-stage growth. We’re able to automate, personalize, and gain invaluable insight into our target market, all within a startup budget. Using HubSpot for Startups has been like hiring a full marketing team who are all willing to take a massive pay cut for their first two years with the company,” said Dave Longwell, Director of Marketing at Rent Like A Champion

And we’ve already started. In 2015, HubSpot saw 150% year-over-year program growth. We now have more than 250 certified member accelerators and incubators, with accelerators, incubators and startups in 26 countries.

“I’m excited to continue supporting startup communities with our HubSpot for Startups program” said HubSpot Co-founder and CTO Dharmesh Shah. “HubSpot is dedicated to helping high-growth businesses grow and succeed. We’ve been there, and this program is a way to expand our commitment to entrepreneurs and help excellent new businesses get ahead.”

As a former startup, HubSpot is positioned to understand many of the unique pain points that young companies face. We also know that startups have enough to worry about without losing sleep over how to set up exceptional marketing and sales systems.

The good news is, we made mistakes along the way, and learned valuable lessons that we’re eager to share with a new crop of companies. HubSpot for Startups gives small businesses the chance to receive remarkable guidance on marketing and sales and ensures that they have one less thing to worry about while getting off the ground.

Most importantly, HubSpot for Startups empowers small businesses to focus down their marketing and sales efforts with products that are easy to use (and love).


Check out more information on HubSpot for Startups, including how to apply or get an accelerator or incubator involved.

Originally published Feb 23, 2016 8:00:00 AM, updated February 23 2016