The media landscape has seen a significant shift in recent years. Not only are more people turning to streaming services like YouTube, Netflix, and Hulu to consume content, but they’re looking for more personally and professionally-relevant content to watch versus viral sensations. And while there is a vast ecosystem of entertainment media, the video side of business media is much more nascent. That’s why today, we’re excited to announce the launch of the HubSpot YouTube Network, a new destination dedicated to delivering educational and inspiring content for those looking to grow their businesses.
“At HubSpot, our mission is to help millions of organizations grow better and content has always been a core piece of our strategy. Through our blog, HubSpot Academy, the HubSpot Podcast Network, and more, we provide helpful advice and practical tips for those looking to learn, grow, and build successful companies,” said Kipp Bodnar, HubSpot’s Chief Marketing Officer. “Because video is the most popular method for content consumption today, the launch of the HubSpot YouTube Network will allow us to meet our audience where they are. We’re excited to deepen our investment in the creator economy and spearhead this new content ecosystem, with the goal of educating and inspiring business leaders around the world.”
The network will feature an initial roster of five diverse, independent content creators who will each produce a series of engaging and informative videos on topics ranging from entrepreneurship, social media marketing and branding, to data analytics and design. The inaugural members of the network include:
Jade Beason hosts the “Influence to Income” series where she breaks down different ways entrepreneurs and creators can turn their influence into income including developing new revenue streams, effective marketing strategies, and more.
Millie Adrian publishes “The Ultimate 2023 Social Media Guide for Creators”, an educational-based series that breaks down the "How To's" of each social media platform while showing the behind-the-scenes of what it's like being a content creator.
Jensen Tung experiments with different businesses and side hustles, while discovering the tips and tricks to success in his “I Tried Entrepreneurship” series.
Sundas Khalid shares her advice on all things data analytics and the skills needed to stay up-to-date in the field in her “Learn Data Analytics” series.
Oliur Online provides a look inside an online creator's perspective on business & finance on the web to help others develop skills as online creators to push their business and financial models forward.
"I've followed the HubSpot Podcast Network for what feels like ages, looking up to creators like Jenna Kutcher, Amy Porterfield, and Nicaila Matthews Okome, so to be one of the founding members of the HubSpot YouTube Network feels surreal,” said Millie Adrian. I'm excited to help create a central learning hub for creators and businesses so they can thrive online and see the success they've always dreamed of, and to partner with HubSpot to help others grow better. "
The launch of the HubSpot YouTube Network reflects our broader efforts to expand our creator portfolio and provide our customers with a diverse range of content in the medium they engage with most, regardless of platform. The YouTube Network complements our investment in the HubSpot Podcast Network, which has seen incredible growth since its launch in 2021. We’re thrilled to continue to amplify creators from around the world while delivering helpful, high-quality content.