Ads have not always been part of inbound marketing. As recently as ten years ago, ads were highly intrusive, and untargeted. As a result, they failed to provide helpful, relevant content to potential customers. Recently, ad networks have standardized ads to blend seamlessly with organic content. They’ve started to punish advertisers who do not provide helpful content to their targeted audience, and tools like pixels and lookalike audiences have made it easier than ever to reach individuals who are interested in your offering.
Research shows that search ads that use audience targeting see conversion rates two to three times higher than those that don’t. As a result, ads are now a core component of any good inbound marketing campaign.
Due to these changes, we’re excited to announce today that our ads tools, which were formerly reserved for those using our Ads add-on, are now available in the Marketing Hub product for all Marketing Hub Professional and Enterprise customers. As ads continue to become an integral part of any growth strategy, this move will help our customers better align their advertising with their larger marketing efforts.
“Ads play a very important role in any successful inbound marketing campaign. Today’s bidding algorithms punish bad actors and reward valuable content, which aligns perfectly with the tenets of the inbound methodology,” said Nicholas Holland, VP and GM of Marketing Hub at HubSpot. “60% of our customers already use ads to drive visits and attract leads. By making ads part of our core marketing product, we’re ensuring that companies will be able to manage all of their marketing efforts, from emails to Facebook Lead Ads, right inside of the HubSpot growth platform.”
Features of the Ads add-on are now available to Marketing Hub Professional and Enterprise customers. These include:
Cross-network ad management and reporting
Hassle-free lead syncing across all networks
Effortless remarketing with smart lists
Reporting on advertising ROI beyond just clicks and impressions
Tools to align ads with other marketing activities
All of these features were previously available in the Ads add-on, which customers could add to Marketing Hub Starter, Professional, and Enterprise for up to 25 audiences. In addition to making these core capabilities part of Marketing Hub, HubSpot also announced today the availability of a new capacity pack that allows customers to expand their advertising capabilities as needed. For an additional $100 per month, customers can increase their ad spend by $50,000 per month, increase their synced audiences to 50 per month, and sync their audiences hourly rather than daily.