In our 2016 State of Inbound Report, content creation, distribution, and amplification were found to be top priorities for marketers worldwide. And in a world where attention must be grabbed in an instant, we know that images are a key part of that equation. Unfortunately, we also know how tough it is to find high-quality images to use in our marketing materials. Sure, you could do a complicated advanced Google search, or take the photos yourself, but there has to be an easier way, right? Yes. Read on.
Today we’re announcing today a new partnership with Shutterstock that will add more than 50,000 stock images to the HubSpot platform. Customers will now be able to search for and download high-quality stock photography right in the HubSpot File Manager.
“It's important for marketers to quickly and easily find images that support their campaigns,” said Jon Oringer, Shutterstock’s Founder and CEO. “It's not enough to include just any image in your marketing material. Today, marketers have to select the most powerful imagery to drive engagement and we are pleased to help HubSpot’s diverse mix of B2C and B2B customers elevate their communications with high-quality images.”
The Shutterstock images will be available for free to all customers using the HubSpot COS, and can be accessed both on the web and in the HubSpot app for unlimited download. The library will include Shutterstock's most popular business and travel images from 2016, as well as the site's essentials, including some illustrations.
"At HubSpot, we’re all about giving our customers the tools they need to really engage with and delight their audiences in a more inbound way," said Brian Halligan, CEO and Co-Founder of HubSpot. "High-quality visual content is such a key piece of that puzzle, and we’re excited to be working with Shutterstock to bring those valuable resources to our customers."
The images will be live for HubSpot customers in the HubSpot File Manager this month.