Here's What's New in HubSpot.

You’re always looking for ways to move faster, get more done, and get more out of each day. So HubSpot has designed a new navigation that will help you do all that and more.

Two-factor Authentication makes it easy to add an extra layer of security on top of your username and password when logging into HubSpot by requiring verification of the login through a second linked device like an SMS message or through Google Authenticator.

As Facebook has grown in popularity, it has become a reliable way to reach almost any audience. (Today, the average adult spends 50 minutes of their day on Facebook!)

To make room for new features that are coming to Marketing Free and Marketing Starter over time, we'll soon be making some changes to the navigation, with some features being grouped under drop-downs for Contacts and Lead Capture.

We’ve rebuilt the tools you use to manage users inside HubSpot from the ground up. You’ll find a number of awesome improvements (explained below), and a clean new design.

We’ve rebuilt the tools you use to manage users inside HubSpot from the ground up. You’ll find a number of awesome improvements (explained below), and a clean new design.

We've refreshed the User Profile & Preferences screen in HubSpot to lay the groundwork for future improvements, and give you a cleaner experience when editing settings. You'll also notice that we've made it easier to find under the main Settings dropdown in your HubSpot navigation.

When it comes to email, sometimes the best choice is to lean in the direction of simplicity. While a beautifully designed HMTL email has its place, simple, hyper-personal plain text emails have recently taken off in popularity.

When it comes to making sure that your contacts are reliably receiving your emails, we do a lot of things on our side to help maintain a high rate of email deliverability.

As your inbound engine runs at full speed and your database steadily grows, it’s critical to make sure that you’re keeping the quality of your email lists high. Although the size of your lists might be getting more impressive over time, it’s much more important to pay attention to the number of contacts who are actually engaging with your emails.

We’ve built a new Account & Billing experience from the ground up to give you easier access to new and useful details on the state of your HubSpot account.

When you’re growing a business, your day is filled with countless to-dos, questions, and data-pulls. These needs arise all the time and not always at the most convenient times. GrowthBot makes you just a little bit faster at doing just about anything.  

We've been working very hard over the past few months to develop something we think is really special. Lead Flows help you take a page with a good amount of traffic and give your visitors a relevant offer to help them convert into leads. What that really means is that Lead Flows combine your CTA (call-to-action), Form, and Deliverable into one unobtrusive widget on the page. 

What are Lead Flows?
Lead Flows are a lead conversion path to convert website visitors into leads. They can be a slide-in box on the lower left or right, a pop-up overlay, or a dropdown banner that are triggered by scroll, time on page, or exit intent.



Why are they different?
Typically, the lead conversion flow sends a visitor from email/social/organic to a blog post with a CTA, then to a landing page where they fill out a form, then to a thank you page where they can download the content. This still applies for more permanent offers that need somewhere to live (i.e. a training course or a webinar explanation), but for offers that don't require a landing page, Lead Flows are a more streamlined and flexible way to convert visitors on your website into leads. It is also helpful for those who may not have many opportunities on their website for people to convert. 

What does a Lead Flow look like?

HubSpot Sales tools are designed to make your job easier. That’s why we’re excited to introduce added flexibility and functionality to HubSpot Sales Tools for Outlook.

The Sequences editor has been redesigned to make editing sequences faster and easier. A new sidebar makes it easy to drag & drop new templates & tasks into place, and find templates easily with search.

Your work doesn’t end when you step away from your desk. You and your team are updating notes while out on the road, searching for phone numbers on your way into the office, and checking in on key deals throughout the day.

Now, HubSpot CRM for iOS lets you take your inbound sales process with you, everywhere you go. Researching contacts, updating deals, and connecting with customers is easy and intuitive, regardless of where you are.

One of the things that HubSpot Sales users tell us they like most is how easy it is to access templates, sequences, and documents right from their inboxes. Now, we've made it even better with the new HubSpot Sales Gmail window.

As a part of the announcement of HubSpot Sales, we are making a few small changes to the navigation our users will see when accessing HubSpot CRM or HubSpot Sales. Now, you'll see one of two different sets of tools when you login, depending on the tools you use -

Three years ago, HubSpot started an experiment that we called Sidekick. It's grown in a big way, and we've decided to bring Sidekick home to the HubSpot brand. As of today, Sidekick will be known as HubSpot Sales! You can read more of the back story behind the change here on HubSpot's Company News Blog.

Meetings, a feature of HubSpot Sales, makes it easier than ever to share your availability and let your prospects book you without the back-and-forth. And now, Meetings Personalization Tokens mean you can easily include your meetings link in a sales email template or sequence, even in a marketing email in HubSpot Marketing!

Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a new feature of Sidekick for Business makes connecting with prospects (and generating new leads) fast and easy. And now, Meetings is available for Office 365 calendar too! If you are a Sidekick for Business user, you can log in and connect your calendar now.

Meetings gives you a personalized page where your prospects and customers can see your availability and book a meeting - all without the usual email back and forth.

Sequences allows salespeople to send a series of targeted, timed emails to nurture a prospect over time. And now, Sequences allows you to schedule the exact day & time a sequence will begin for a prospect.

Meetings, a feature of HubSpot Sales, takes the hassle out of keeping your calendar full of appointments by letting prospects book you without the usual email back and forth. And now, it's possible to ask any kind of custom questions on your booking screen.

Use Leadin? It's now easy to add multiple users to your account. Previously, you could only have one user, and the only way to work in teams was to give someone else your username and password. Now, multiple users can access the same portal. 

HubSpot partner? We've redesigned your partner dashboard to give you clearer look at the status of your accounts, and your progress toward the next step in your journey as a partner. The new dashboard is now available in any portal with the partner navigation.

Throughout your sales process, it's important for every message you send to your prospect to be in context. For example, if you have a prospect enrolled in a sequence and then book a meeting with them, chances are you may want to adjust the message in any further emails you send to them.

Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a feature of Sidekick for Business, helps make connecting with your prospects fast and easy. And now, it's faster than ever.

Imagine that you've just received a response from an important prospect, and you want to give them a call. Instead of having to switch over to your CRM, search for their record, then dial your phone, it's now one click from the Sidekick sidebar in your inbox.

With email, timing is often the difference between a quick response vs. being lost in the pile. With Send Later from Sidekick, you can write emails when it’s convenient for you, and schedule them to send at exactly the right moment.

Many teams rely on scheduled reporting emails to keep everyone in the loop on sales & marketing performance. Email Dashboards, a new feature of the HubSpot Reporting Add-On, allows you to schedule an email digest of any dashboard that will get sent to your team on a regular basis.

Love Sidekick, but not a Google Chrome user? The new Sidekick for Windows app makes it possible to get Sidekick notifications and view your Sidekick stream right inside Windows - no need to also run Google Chrome.

Use Outlook 2016 for Windows? You'll be excited to know that we've expanded our support to cover the latest and greatest that Outlook has to offer.

Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a new feature of Sidekick for Business that works with Google Calendar, helps make connecting with prospects (and generating new leads) fast and easy.

Meetings integrates with HubSpot CRM & Google Calendar to give you a personalized page where your prospects and customers can see your availability and book a meeting - all without the usual email back and forth.

Using HubSpot's reporting add-on with HubSpot CRM or our marketing tools? We've made a number of refinements to the reporting dashboard.

Two improvements have been rolled out to notifications in HubSpot CRM - assigment notifications, and a new settings screen that gives you more granular control over which notifications you receive and when.

Many sales processes involve a mix of email and other sales actions (like making a call, connecting with a prospect on LinkedIn, or taking another kind of action.) Now, Sequences supports these other types of activities by making it possible for you to schedule tasks for yourself in addition to sending emails.

Using Sidekick for Business with Salesforce? We've got a brand new navigation for you when you login to your Sidekick for Business portal.

Back in May, we announced Sidekick for Business, a premium set of tools for professional sales teams looking to sell better and faster with features like Calling, Templates, Documents, and a layer of analytics to help you figure out what actually works. And now, we’ve made huge strides toward making Sidekick for Business better than ever for Salesforce users.

Anyone who works in sales knows that following up with a lead over time is a time-consuming, monotonous task … and doing it in a relevant, personal way is even harder. Sequences, a new feature of Sidekick for Business, makes following up easier than ever.

You’ve identified a company that is a good fit for you to sell to and seems to be interested. The next logical question: Who do you reach out to? It isn’t hard to dredge up an email address from the web, but more often than not, contacting a prospect out of the blue ends up being a dead end for the seller, and an annoyance for the buyer. Sidekick Connections, a new feature of Sidekick for Business, aims to change this.

Want to import a list of existing companies or deals to HubSpot CRM from a spreadsheet or another tool you are using? It's now possible with Company & Deal Import!

For a lot of sales teams, there are all sorts of documents & pieces of content that play a big role in their sales process. Product specs. Whitepapers. Agreements. Decks. Sidekick for Business gives you useful insight into when your prospects actually engage with the documents and content you send. And now, Sidekick for Business sends you an email alert when a prospect you are working with views a document you've shared.