In response to the sharp growth of smartphone usage among small businesses, HubSpot unveiled nearly a dozen mobile and social optimization enhancements to our integrated, all-in-one software product. A recent small business survey conducted by AT&T highlights the need for mobile optimization: more than 80% of respondents said they used a smartphone for business for critical activities like checking email (78%), viewing data (53%), and surfing the web (43%) to find information.
“Marketers recognize how critical mobile and social channels are in their go to market mix, but optimizing for these new media has been costly or difficult in the past," said HubSpot CEO Brian Halligan. “Our software efforts over the last several months have aimed at resolving this pain for SMBs who need to market just as effectively in mobile and social as big businesses.”
Among the many recent developments in HubSpot’s marketing software, highlights include:
- Mobile-ready website templates powering thousands of customers using HubSpot’s Content Management System (CMS) that let businesses of all sizes and technical abilities provide the best experience for mobile users.
- Mobile-ready email templates, giving marketers confidence that their messages are well-received no matter what device is displaying their content.
- Facebook lead generation and reach application called 'HubSpot Welcome,' which can increase ‘Likes’ on a company’s Facebook page and immediately offers a lead generation opportunity that is seamlessly integrated with HubSpot.
- Social benchmarking data within HubSpot’s Competitors Tool, giving marketers visibility into their competition’s presence on Facebook and Twitter, showcasing opportunities for leadership or improvement in social media to drive traffic and leads.
Customers using the mobile templates have already reported significant improvements in usability of their websites from mobile devices.
HubSpot’s new Facebook Welcome application lets customers extend inbound content offers and directly capture leads from Facebook, a compelling reason to experiment and prove ROI from another social channel that's historically been hard to use in B2B marketing.
HubSpot showcased these improvements to its inbound marketing software that deliver more robust mobile and social experiences for marketers of all budget sizes last Thursday, April 21. The new capabilities were unveiled at HubSpot’s headquarters in Cambridge, MA during HubSpot’s Q2 Show-and-Tell event for 150 attendees, including 67 customers and friends. Live demonstrations of new mobile optimization and social media marketing capabilities were provided along with real-time updates to some customers’ sites.
HubSpot's Show-and-Tell event is a quarterly meetup held as part of its network of local HubSpot User Groups (HUG). Customers across the U.S. and Europe can meet other customers one-on-one by joining a local HUG at http://hugs.hubspot.com.
These advancements to HubSpot’s software let small and medium businesses market like large companies without having to learn or invest in a variety of tools by streamlining all the best mobile and social capabilities into one easy-to-use platform.
Check out the innovation announcements unveiled in Jonah Lopin's presentation from the Q2 Local HUG Event.