CAMBRIDGE, MA--(Marketwire - October 11, 2007) - HubSpot will be sponsoring and exhibiting at the MarketingSherpa B-to-B Demand Generation Summit 2007 which will focus on the issues that are driving marketing today, including Internet marketing, search engine optimization and Web 2.0 B-to-B marketing. The Summit will take place at the Seaport Hotel in Boston, Massachusetts on October 15-16, 2007.
As the Internet and search engines fundamentally change how people and businesses shop for products and services, marketing must evolve to make companies findable. HubSpot is helping small businesses understand this shift and adapt.
MarketingSherpa's B-to-B Demand Generation Summit 2007 will cover topics including search, video and viral marketing, marketing to Fortune 500, white paper maximization and how to measure and manage leads. The summit will feature case studies presented by B-to-B marketing peers, new methods of B-to-B search marketing, how to market to the Fortune 500 and how to improve networking with B-to-B bloggers.
HubSpot offers the first integrated Internet marketing platform that lets small and medium businesses take advantage of the changing nature of how products are bought and sold. With tools to quickly and easily update website content, add a blog, perform SEO, create landing pages and analyze every step of the process, HubSpot Internet marketing software is the most effective way for small and medium businesses to get found by more prospects and convert higher percentages of them into paying customers. Based in Cambridge MA, HubSpot can be found at www.hubspot.com and the Website Grader free SEO Tool is available at www.websitegrader.com.