Marketing Nerds Unite at the MarketingSherpa B2B Marketing Summit 2009

by Ellie Mirman

Date

Sep 10, 2009 11:03:00 AM

MarketingSherpa B2B Marketing Summit

This year is no different - the MarketingSherpa team is bringing together a great collection of speakers and sessions to address the top 8 challenges that B2B marketers face each and every day:

Read More

HubSpot to Be Official Video Sponsor of MarketingSherpa B2B Summit

by Ellie Mirman

Date

Aug 28, 2009 9:45:00 AM

MarketingSherpa B2B Summit We're happy to announce that we're teaming up with the folks at MarketingSherpa to be their official video sponsor for the MarketingSherpa B2B Marketing Summit 2009.

Read More

Ellie Mirman to Speak on Inbound Marketing for Events - Join the Live Webcast

by Ellie Mirman

Date

Jun 9, 2009 12:36:00 PM

On Thursday, June 11, 2009, I will be speaking on How to Promote an Event with Social Media and Inbound Marketing at an event hosted by the Texas Leadership Institute and the Colorado River Trail. The seminar, Social Media Marketing: Using Facebook, Twitter, and Blogs to Promote Your Community, will teach hands-on skills and strategies for using social media for marketing.

Inbound Event Marketing Webinar
Read More

HubSox Nation Celebrates Red Sox Opening Day

by Ellie Mirman

Date

Apr 7, 2009 5:45:00 PM

Being based in Cambridge, MA, HubSpotters are pretty avid Red Sox fans. So much so that for Red Sox Opening Day, we got together to have some hot dogs and popcorn and watch the game right in our office reception area. On top of it all, we sported some wicked awesome "HubSox" shirts.

HubSpot HubSox Nation
Read More

HubSpot Women to Teach Inbound Marketing and Social Media at Geek Girl Camp Boston

by Ellie Mirman

Date

Mar 8, 2009 2:48:00 PM

This Thursday, March 12, 2009, HubSpotters Karen Rubin, Rebecca Corliss, and Ellie Mirman will head out to Boston's South Shore to teach the women of Geek Girl Camp

Read More

HubSpot TV Gets New Digs, New Desk, and New Guests

by Ellie Mirman

Date

Jan 19, 2009 10:15:00 AM

It's been a big couple of weeks for us here at HubSpot, moving into our new (bigger and better) office, moving HubSpot TV to a brand new set, and having our first guest co-hosts on the show!

HubSpot TV Episode 23
Read More

BreakingPoint Systems Increases Website Traffic and Engages Community With HubSpot

by Ellie Mirman

Date

Oct 1, 2008 12:39:00 PM

News Facts

  • BreakingPoint Systems, based in Austin, TX, provides performance and security testing equipment that helps network equipment manufacturers, services providers, and other organizations accelerate the development of high performance content-aware networks and network devices. BreakingPoint was looking to incorporate an Internet marketing program that would help it raise awareness and start a dialogue with potential customers.
  • Pam O'Neal, vice president of marketing at BreakingPoint Systems, was tasked with assembling a collaborative marketing and social media team and establishing BreakingPoint Systems as a leader in its market. Once the team was in place, BreakingPoint Systems needed to build its brand, create a community of network engineers and start engaging with its prospects which consist of major network service providers, network equipment companies, government agencies and large enterprises.
  • O'Neal worked with HubSpot in her former job and knew HubSpot would be able to help BreakingPoint Systems. Taking advantage of HubSpot's Internet marketing system, BreakingPoint determined the appropriate keywords that would resonate with their target audience, optimized their website and began an aggressive link-building program.
  • Checking statistics weekly and using Website Grader allows BreakingPoint Systems to quickly see what they needed to do to make their website more findable by potential customers. After implementing several Internet marketing and PR programs, BreakingPoint Systems has seen the following results:
  • Narrowed their original keyword list from 150 to 12 highly relevant keywords -- six high volume and six long tail -- for their initial SEO efforts
  • Increased monthly web unique visitor traffic by 326 percent in just five months
  • Reduced their brand to non-brand search ratio from 2.47:1 to 1.71:1
  • Had a 300 percent increase in leads from the web since March
  • Have two high volume search words that are consistently in the top five Google listings
  • Three long tail keywords are rated number one in Google; two are in the top 10 and one other is in the top 15
  • HubSpot offers an inbound marketing system that integrates SEO, blogging, social media and marketing analytics to help customers drive traffic to their websites and capture more leads using Internet marketing.

Links for more information:

BreakingPoint Labs Community

Read More

After 2 Years of Internet Marketing, HubSpot Takes On Bowling

by Ellie Mirman

Date

Jul 24, 2008 10:37:00 AM

This month marks the two year anniversary of HubSpot's founding and it's amazing to see how much it's grown in this short time. With over 500 customers and some serious expertise in Internet marketing, we felt we were ready for a new initiative, so we decided to go out for some good ol' bowling to celebrate our two year anniversary.

HubSpot Birthday Cake
Read More

HubSpot to Have Strong Presence at Search Engine Marketing Conference

by Ellie Mirman

Date

Jul 14, 2008 10:24:00 AM

-- HubSpot VP Marketing Mike Volpe Scheduled to Speak at the SEM for SMB Conference --


News Facts

Read More

HubSpot The Marketing Choice of the Digital In-Crowd: Four 2008 MITX Technology Award Winners Powered by HubSpot Internet Marketing Software

by Ellie Mirman

Date

Jun 11, 2008 10:04:00 AM

-- HubSpot Takes Home MITX Award for Most Innovative Business Strategy --

Cambridge, Mass. - June 11, 2008 - HubSpot, an Internet marketing software provider, was named a winner at the 5th annual MITX Awards. MITX awarded HubSpot an Impact Award for its "Innovative Business Strategy" in delivering technology. Nominated for its Internet Marketing System product, HubSpot was also a finalist in the Marketing/Customer Relationship Technologies category. The MITX Awards, presented by the Massachusetts Innovation & Technology Exchange, honor the best and most innovative companies and individuals in technology in New England.

Read More

Search Company News

Subscribe to the News

Subscribe via RSS

Topics

Popular Posts