A new report by Gleanster Research analyzing the effectiveness of different marketing automation tools has ranked HubSpot as best in overall value for the buyer. Drawing from the experiences of 312 companies, the report offers a comprehensive look at how companies are using marketing automation to address their marketing and sales-related challenges. HubSpot was also cited as easier-to-deploy and easier-to-use use than other solutions.

Overall Value

David Raab, a contributing analyst at Gleanster was the lead author of the report. In a press release about the analysis, Raab said: “A marketing automation system that only replicates existing programs more efficiently is not achieving its full potential,” he said. “The real value lies in empowering marketers to run more programs, try new approaches, and strengthen coordination with sales.”

Gleanster calls HubSpot, "a unique player in the marketing automation landscape." HubSpot's marketing automation is an integrated component of HubSpot's all-in-one marketing software -- a solution that supports the entire marketing & sales funnel, from lead generation to marketing automation, lead scoring and analytics. 

Additional features of HubSpot's automation include:

  • Sending SMS messages and internal notifications in addition to email.
  • Triggering based on social media, help-desks and billing systems.
  • Integration with outside email service providers.
  • Custom lead scoring capabilities.

You can download the report here 

If you'd like to learn more about marketing automation or any other component of HubSpot software, you can request a demo here.

Originally published Jan 6, 2012 1:43:00 PM, updated January 17 2023


Marketing Automation