Customer Base Increases to 8,440 as Annual Revenue Grows to $52.5 M in 2012

Cambridge, MA: Inbound marketing software company, HubSpot, Inc., released their 2012 Year in Review today to continue their strong tradition of transparency and rapid growth. The report highlights significant increases in revenue, customer count, and number of employees for the inbound marketing software company. CEO Brian Halligan announced today that HubSpot posted 82% annual revenue growth, with revenue from HubSpot’s inbound marketing software and services reaching $52.5 million. The catalysts behind the growth included the release of HubSpot 3, the company’s powerful integrated marketing platform, international expansion, and continued customer growth. HubSpot also raised a $35M round of mezzanine financing from large institutional investors with an eye towards investments in product, infrastructure, hiring, and potential acquisitions.

Halligan said of the 2012 Year in Review, “At HubSpot, we set out to build a once-in-a-generation company that transforms how people think about marketing. We planned to replace interruptive, annoying marketing with marketing people love, and we are delivering on that vision with more than 8,400 customers in over 56 countries. 2012 was a great year in terms of our growth and maturity as a company. Specifically, we announced we would be opening our European headquarters, received mezzanine funding from large institutional investors, and  released HubSpot 3, all while helping a growing number of customers experience the benefits of inbound marketing.”

HubSpot 3 is an integrated inbound marketing platform and was publicly announced at the company’s INBOUND 2012 Conference in August. CTO and HubSpot Co-Founder Dharmesh Shah, noted, “We launched HubSpot 3 with the promise that 1 + 1 =3. In other words, when the context about your leads lives in the same system as your content, as it does in HubSpot 3, you can deliver amazingly personalized marketing. Giving marketers all the tools they need in one platform empowers them to attract, convert, close, and delight visitors, leads, and customers.” Leveraging the new tools in HubSpot 3, 93% of customers reported an increase in leads, and 38% doubled their lead flow in just twelve months. Marketers used the company’s software to engage 46,133,635 contacts, send 555,125,987 emails, and track almost 2.5 billion page views in 2012 alone.

In addition to HubSpot 3, global growth contributed significantly to the company’s success. Last year, HubSpot provided software, services, and support for more than 600 international customers in 56 countries. The company also announced plans to open their European headquarters and grew its global headcount by 41% to 125 new employees between the Dublin and Cambridge locations. Addressing the company’s international expansion, Halligan noted, “We are creating a global paradigm shift in how companies approach marketing, and we believe we’ve only just begun sharing the power of inbound marketing in Europe and beyond. Most importantly, we’ve grown our team, approach, product, and features in a scalable manner, and without sacrificing any of the intellect, quirkiness, passion, and fun that have long defined our culture at HubSpot.”

In 2013, the company plans to continue to grow the Inbound Marketing Movement, hosting INBOUND 2013 this coming August in Boston and continuing to build out their Cambridge and European-based teams through internal growth and acquisition.

About HubSpot
HubSpot is on a mission to replace the world’s interruptive and annoying marketing with marketing that people love. HubSpot’s inbound marketing software is the most powerful, tightly integrated, and comprehensive marketing software available. Designed specifically for marketers, HubSpot empowers companies to optimize every element of buyer interaction, from keyword research and social media to content and email to forms and offers. Over 8,400 companies in 56 countries use our software to create lovable inbound marketing to attract, convert, close, and delight visitors, leads, and customers.  HubSpot has been named one of the most promising, fastest growing companies by Inc, Forbes, and Deloitte for the best possible reason: customer results. HubSpot investors include Google Ventures,, Sequoia Capital, General Catalyst, Matrix Partners, Scale Venture Partners, Altimeter Capital, and Cross Creek Capital. HubSpot was founded in 2006, and has over 450 employees, with the company’s global headquarters located in Cambridge, MA, and European headquarters in Dublin, Ireland. For the love of marketing, find us at

Originally published Feb 22, 2013 9:10:00 AM, updated January 17 2023


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