Today, inbound marketing software company HubSpot, Inc., announced that it has completed acquisitions of Chime and PrepWork, two early-stage technology companies based in Toronto and New Haven, respectively. Of the news, HubSpot CEO Brian Halligan said “this fall we completed our Mezzanine financing to give us the flexibility to grow by acquisition. We sought out innovative companies who could help us continue to transform the marketing landscape, and both Chime and PrepWork embody those characteristics. Over the upcoming year, we’ll continue to look for companies that fit this profile, so we hope this is the first of several acquisition announcements as we continue to expand on our commitment to transforming the landscape of modern marketing.”
Chime developed a Google Chrome plug-in that aggregates notifications from Gmail, Twitter, Facebook, LinkedIn and other common social media tools into one stream of updates. PrepWork was founded by Dan Wolchonok and provides briefing emails relevant to forthcoming meetings via a sync with users’ calendars. HubSpot’s Vice President of Product Strategy and Corporate Development Brad Coffey noted: “Last year as part of HubSpot 3, we launched a Contacts tool that allows our customers to create more lovable marketing through effective personalization. Both Chime and PrepWork deliver innovative solutions that give their users real-time information and context around their interactions, and we believe the know-how, approach, and technology the Chime and PrepWork teams bring to HubSpot will enable our customers to deliver even more personalized and lovable marketing to their target audience.”
The acquisitions are effective immediately, and all employees from both Chime and PrepWork will join the HubSpot product development team full time and relocate to the company's global headquarters in Cambridge, MA.