During the day, attendees will learn and apply inbound marketing strategies to help them attract more traffic and generate more leads through their website. Attendees will walk out with the basic skills and know-how to start generating business from their online marketing activities.
Topics covered will include:
Search Engine Optimization (Keyword Research, On Page SEO, Off Page SEO/Link Building)
Blogging for Business
Social Media Marketing and Social Networking
Capturing More Leads (Creating Compelling Offers, Inserting Calls to Action, Building Optimized Landing Pages)
Buying Targeted Traffic (PPC) & Email Marketing
Measuring Internet Marketing Results & Constantly Improving (Monitoring Traffic Sources of leads and Customers)