"You Oughta Know Inbound Marketing" is now a four-time award winning video, thanks to its recent win as a gold recipient of the 28th Annual NEDMA Awards for Creative Excellence in the Interactive Viral/Word of Mouth Buzz Campaign (B2B) category.
"You Oughta Know Inbound Marketing" was written, produced and directed by HubSpot's singing inbound marketer, Rebecca Corliss, to the tune of Alanis Morissette's 90's hit song, "Oughta Know." The video features a disgruntled office employee (played by Rebecca) who sings her heart out about the horrible life of an outbound marketer.
Rebecca and HubSpot CEO and Co-Founder, Brian Halligan, were present at the June 10th awards ceremony at The Roxy in Boston to accept the award, which honors creative excellence and innovation in eight categories including print ads, direct mail, catalog, interactive, integrated media campaigns and DM on a shoestring. Award winners, selected from a pool of over 350 submissions, were judged on the creative elements as well as campaign results. Over 200 industry leaders attended the awards ceremony.
The New England Direct Marketing Association is a regional, professional non-profit association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program.
If you happened to miss the video the first few times, watch it below ...
Check out the song's full lyrics here.
View photos from the NEDMA awards ceremony at http://andrewbbutler.zenfolio.com/p181952886.
Find the other award winners at http://www.nedma.com/pdfs/NEDMA2009AwardWinners.pdf. (See page 41 for HubSpot's award recognition.)