The webinar will answer questions such as: Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
During the presentation Mike and Rebecca will reveal the findings of their study comparing social media news releases to traditional releases across different newswire services. The webinar will also show how to be smart with PR and understand news releases better than your agency might.
The webinar is completely free and specifically covers:
Why social media releases may not be as effective as traditional releases
How to format a press release to get more links to your site
What features to look for when picking a press release service
What happens behind-the-scenes after you submit a release to your newswire
Marketing & PR techniques that are more useful -- and cheaper -- than many typical PR methods