In honor of Inbound Marketing Manager & Product Owner Dan Zarrella's recently released publication, The Social Media Marketing Book, HubSpot will be offering a free, live webinar next Wednesday, December 9 at 2 p.m. EST.
The Science of Social Media Marketing Webinar will teach registrants what drives people to share information and opinions online as well as scientifically proven best practices for spreading content virally through social media. Specifically, the webinar will cover:
- The history of word of mouth marketing, from pre-web to online
- Lessons from social psychology, memetics, and statistics to understand what motivates people to share information
- Scientifically proven best practices for getting people to talk about your business online
The webinar will feature Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. He currently works as an inbound marketing manager & product owner at HubSpot and has recently authored The Social Media Marketing Book.
Dan's book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively for your business or organization's marketing goals. With an objective approach and clear, straightforward language, the book shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment.
Bonus! All webinar attendees will receive a free excerpt from The Social Media Marketing Book upon registration!
For more about the book, visit http://thesocialmediamarketingbook.com and watch the video below:
Purchase your copy of The Social Media Marketing Book at http://www.amazon.com/Social-Media-Marketing-Book/dp/0596806604.