HubSpot Inbound Marketing Manager Rick Burnes was featured in a Burlington Free Press article yesterday, highlighting his upcoming speaking engagement at a BTV Social Media Breakfast Club forum next Tuesday, December 15 in Burlington, VT.
Next week's event is expecting 150 attendees and will feature Rick's presentation on inbound marketing and how it can help your business. The BTV Social Media Breakfast Club, commonly called #btvsmb after its Twitter hashtag, was founded in late June, 2009 by Rich Nadworny, founder of Digalicious; Nicole Ravlin of PMG Public Relations; and Brad Robertson, president and publisher of The Burlington Free Press. Currently in its third installment, the event is scheduled to be held once every three months.
The inbound marketing method is the exact opposite of outbound marketing, the traditional marketing approach involving print, TV and radio advertising, direct mail and trade shows that Rick describes as "buying the right to interrupt people, sending your message at people." Inbound marketing, Rick comments, can be compared to marketing with a magnet, whereas outbound marketing is like marketing with a sledgehammer.
Rick notes that the concept of advertising to match a buyer and seller is an inefficient, broken model and that creating content is a much more efficient way of marketing:
"If I sell Vermont cheddar cheese, it's much better for me to blog about it, put up videos about my making cheese, than putting up really expensive advertising on Boston.com."
Read the full Burlington Free Press article, "BTV Social Media Club to hold third forum" at http://hub.tm/QEAQl.
Register for next week's #bvtsmb event at http://www.eventbrite.com/event/505340487.