HubSpot's Website Grader, a free seo tool that measures the marketing effectiveness of a website, was also named the top winner in the Best Web Applications category. The Web Applications category is a brand new category in this year's competition, representing the best of the Web 2.0 and SEO world that not only facilitates communication, information sharing and overall SEO performance, but make users' lives much easier and fun.
The scope of this year's awards covered the increased demand for a large range of SEM services. The winners competed in 6 categories, namely Best SEO Company, Best PPC Management Company, Best Social Media Management Company, Best Local Search Company, Best Web Application and Readers' Choice Award -- a category for which PromotionWorld readers were given the opportunity to nominate and vote for the best SEM company.
When ranking the firms, the PromotionWorld team took into consideration a suite of factors, including offered services, package diversity, customer support, new products and services, feedback, website popularity and overall performance of the selected companies.