Thinking of heading to Web 2.0 Expo San Francisco this May? If so, be sure to check out the "Individual Shmindividual: Granular Metrics Are So 1999 (Or Are They?)" panel on Tuesday, May 4 at 11:10 a.m., which features HubSpot Founder and CTO Dharmesh Shah.
The panel will focus on the increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. From the Web 2.0 Expo web site's panel description:
"On one hand, granular data gives you the power to understand a single user's actions and intent. On the other hand, metrics revolving around individuals give you indicators, not predictors. Is the notion of 'follower count' today's equivalent of yesterday's 'website hit'? Is there a place and time where measurement at the individual level should be considered? You'll be joined by some of the smartest minds in the industry as we party like it's 1999 and discuss the merits of individual and aggregate measurements, applied to real life scenarios."
On the panel, which will be moderated by Sean Power of Watching Websites, Dharmesh will be joined by Marcel LeBrun of Radian6, Daniel Lu of SlideShare and Marcus Nelson of Salesforce.com. Find additional information about the panel here.
This year's Web 2.0 Expo San Francisco is centered around the topic, Platforms for Growth. Web 2.0 Expo, co-produced by O'Reilly Media, Inc. and UBM TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. This annual, multi-track conference brings together people, ideas, connections, contacts, products and companies to foster stronger Web 2.0 communities. Web 2.0 Expo events occur in San Francisco and New York and feature influential keynotes and speakers, detailed workshops, a Launch Pad startup program, an Expo show floor, a Web2Open unconference, and rich networking events.
To register for the event and see Dharmesh speak, visit https://en.oreilly.com/webexsf2010/public/register, and don't forget to use discount code websf10fos to get 25% off the registration price!
For a complete list of upcoming HubSpot speaking engagements, visit http://www.hubspot.com/company/internet-marketing-events.
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