Great Place to Work and Fortune have honored HubSpot as one of the Fortune 100 Best Companies to Work For® in 2020. The 100 Best Companies award list is curated based on analyzed responses from more than 650,000 employees at Great Place to Work-Certified™ organizations across the country. From those responses collected, we’re proud to share that 97% of employees say HubSpot is a great place to work.

That 97% employee experience rating, along with HubSpot’s ranking on the 100 Best Companies to Work For list, derives from workplace-specific questions within the Great Place to Work® Trust Index survey. These questions include themes related to the extent to which employees trust leaders, the respect with which people are treated, the fairness of workplace decisions, and how much camaraderie there is among the team. 

The feedback we receive from these workplace surveys allows employees to provide transparency into what we’re doing well, and where we can improve. We use that feedback to impact decisions on company culture and introduce new ideas and initiatives that best support our mission of building a culture that is transparent, autonomous, flexible and inclusive. (Learn more about HubSpot’s culture in our Culture Code.)

In 2019 we used employee feedback around inclusion, belonging and flexibility to launch new culture programming, learning and development initiatives, and expand our remote work opportunities to ensure our employees could do their best work and continue to grow at HubSpot. Here were a few programs implemented last year from employee feedback:

  • Introducing a Global Inclusion Index Survey: In 2019 we launched our first internal Global Inclusion Index survey to track our progress on creating a culture of belonging over time. The Global Inclusion Index is built into HubSpot’s quarterly Employee Net Promoter Score (eNPS) survey, where we ask employees to anonymously share feedback on what HubSpot is doing well, and where we need to improve. The data we collect in this survey helps us better understand where we should be spending more energy on diversity, inclusion, and belonging (DI&B) globally. It also contributes to HubSpot’s annual Diversity Report, where we share externally how we’ve moved the needle on creating a more diverse company, and also where we’re still missing the mark and can improve. Through publishing this data, we can hold ourselves accountable for creating a meaningful and measurably more inclusive culture at HubSpot.

  • Adding DI&B Microlearnings on Learn@HubSpot: In order to create a space of inclusion and belonging, helping employees learn about diversity and build empathy is vital. We’ve built out learning resources including individual trainings and e-learnings created by our DI&B team, in partnership with our Learning and Development (L&D) team, to educate managers and individual contributors on everything from psychological safety and unconscious bias to understanding privilege and mitigating interview bias. Most recently, the teams launched internal DI&B Microlearnings on our e-learning platform Learn@HubSpot to offer bite-size, easily digestible diversity and inclusion content that anyone, anywhere can access.

  • Signing the 100% Talent Compact: At HubSpot, we want our compensation to be fair and equal, and to challenge the societal norms that block women's paths to success. That’s why in April 2019 we were proud to sign the 100% Talent Compact, an initiative by Boston Mayor Marty Walsh and the Boston Women’s Workforce Council which commits our company to regularly examining our own data and practices to assess whether or not a gender wage gap exists; and if so, to take steps to reduce and eliminate the gap. It’s a first-in-the-nation approach to eliminating the wage gap, and we’re incredibly proud to be amongst the 250+ companies who have pledged to the commitment.

  • Creating Programming Around Unseen Diversity: To ensure we’re thoughtful about both seen and unseen diversity in the workplace, we added new programs for accessibility and veterans to our culture playbook in 2019. In November we launched our veterans DI&B programming in the form of an external breakfast event the week of Veteran’s Day to encourage both veterans and allies to speak to the challenges veterans face in the workplace. In December, we also hosted our first “Tech Accessibility and Allyship” event featuring a panel of external guests who shared their perspective on accessibility, and where tech companies can improve to make systems and products more accessible for all.

  • Incorporating Remote Work Inclusion: In 2019, HubSpot’s global remote workforce became our third largest “office”. Comprised of 300+ employees spanning the globe, but focused primarily within the US, we saw a rapid increase in our remote community, thanks to the accessibility of technology. This helped promote and align our culture value of flexibility in allowing employees to work how they want, when they want, and from wherever they want. We hired a Remote Work and Inclusion Program Manager to be the voice of the community, and solve for many of the challenges that come with working remotely, from tech accessibility to creating a remarkable employee experience and culture. Some of these remote culture programs launched last year include: the remote Crochet Club, where remote workers sit together via our Zoom video conferencing and crochet for an hour; weekly remote water coolers where employees who work from home can hop online for 30 minutes to talk about life, work, parenting, whatever topic the conversation steers toward; remote yoga sessions and more. We also shared our first-ever Remote Work Report to better understand the values, behaviors and working styles of remote employees.

2019 was a remarkable year of growth for culture, diversity, and employee experience at HubSpot. But we’re excited for all the ways we can continue to grow in 2020 and beyond thanks to the transparency of our employees in the feedback they share. We say it time and time again, our people are our greatest perk, and we’re thankful that our employees choose HubSpot every day to grow in their careers, solve big problems, help customers grow better, and build this award-winning culture.

Curious to learn about what’s to come with #hubspotlife in 2020? Follow us on Instagram, Facebook, and Twitter to hear from employees in our global offices and stay up to date on events in our communities where you can network, learn and grow in your career. And if you’re interested in growing at HubSpot, make sure to check out our careers page at 

About HubSpot

HubSpot helps millions of organizations grow better by building the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. Through our commitment to creating a diverse and inclusive workplace and unique approach to company culture (our Culture Code has more than 4M views), we've redefined how people work and live.

HubSpot has been named Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal. Founded in Cambridge, MA in 2006, HubSpot has offices in Portsmouth, NH; Dublin, Ireland; Sydney, Australia; Singapore; Tokyo, Japan; Berlin, Germany; Paris, France and Bogotá, Colombia.

About the Fortune 100 Best Companies to Work For® list

Great Place to Work based its ranking on a data-driven methodology applied to anonymous Trust Index™ survey responses from more than 650,000 employees at Great Place to Work-Certified organizations across the country. To learn more about Great Place to Work Certification and recognition on Best Workplaces lists published with Fortune, visit

About Great Place to Work

Great Place to Work® is the global authority on workplace culture. They help organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. Emprising®, their culture management platform, empowers leaders with the surveys, real-time reporting, and insights they need to make data-driven people decisions. They use their unparalleled benchmark data to recognize Great Place to Work-Certified™ companies and the Best Workplaces™ in the US and more than 60 countries, including the 100 Best Companies to Work For® list published annually in Fortune. To learn more, visit, listen to the podcast Better by Great Place to Work, and read “A Great Place to Work for All.” Join the community on LinkedIn, Twitter, and Instagram.

Originally published Feb 18, 2020 8:58:25 AM, updated January 19 2023