Breeze Agents, Breeze Studio, and Breeze Marketplace give businesses AI teammates that have the context to do meaningful work
Most AI tools operate like expensive interns—they need constant supervision and can only handle the simplest tasks. That's because they're disconnected from your business context and data. HubSpot's Breeze Agents take a completely different approach. They're embedded directly into your workflows, powered by your unified customer data, and designed to work alongside humans as true digital teammates.
At the Fall 2025 Spotlight, we're launching over 20 new Breeze Agents and Assistants, plus Breeze Studio and Breeze Marketplace—everything you need to find, customize, and activate teams of AI agents and assistants that know your business inside and out.
Watch a demo of the Breeze Customer Agent
Meet your new AI coworkers: 20 Breeze Agents ready to work
Breeze Agents are specialized AI teammates that handle entire workflows from start to finish, powered by your unified data foundation.
There are a number of Breeze Agents we recommend all GTM teams use, including:
- Data Agent
- Researches and answers custom questions about your customers by analyzing everything—CRM data, call recordings, emails, documents, and external web sources.
- Using Smart Properties, Data Agent can find new information about customers or prospects from across the web and add it to your Smart CRM.
- Customer Agent
- Serves as your AI concierge for every GTM team, answering questions, qualifying leads, and resolving customer issues across all channels. Customer Agent uses your CRM data for personalized responses and resolves 65%+ of conversations automatically.
- Prospecting Agent
- Acts like your most dedicated sales development rep, monitoring prospects for buying signals, researching target accounts, and sending personalized outreach at exactly the right moment.
Plus, we’re introducing 15 new agents for specialized work across marketing, sales, and service teams, including:
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For marketing teams |
For sales teams |
For service teams |
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Social Post Agent (Public Beta) |
Closing Agent (Public Beta) |
Knowledge Base Agent (Private Beta) |
|
ABM Landing Page Agent (Private Beta) |
RFP Agent (Public Beta) |
Customer Handoff Agent (Public Beta) |
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Blog Research Agent (Public Beta) |
Company Research Agent (Public Beta) |
Customer Health Agent (Public Beta) |
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Video Clip Search Agent (Private Beta) |
Deal Loss Agent (Public Beta) |
Call Recap Agent (Public Beta) |
|
Personalization Agent (Private Beta) |
Call Recap Agent (Public Beta) |
Company Research Agent (Public Beta) |
|
Sales to Marketing Feedback Agent (Public Beta) |
Customer Handoff Agent (Public Beta) |
|
|
Shopify Store Performance Agent (Public Beta) |
Cross-Sell/Upsell Agent (Private Beta) |
Watch a demo of Breeze Assistant
Level-up with Breeze Assistants: AI companions available wherever teams work
Breeze Assistant is your AI companion that understands your business and works where you do, while Custom Assistants are specialized experts created for specific business needs.
- Breeze Assistant
- Works alongside you in HubSpot, your browser, and all-new mobile app. Remembers your preferences, creates content using your brand voice, conducts research across your connected apps, prepares you for meetings with company insights, and handles dozens of other tasks.
- Custom Assistants
- Train specialized AI experts on your unique processes, documents, and requirements to handle your most specific business challenges. For example, marketers can create a custom assistant trained on new brand guidelines and ideal customer profile, and work alongside the assistant to update relevant landing pages. Accessible across all the same surfaces as Breeze Assistant.
Watch a demo of Breeze Marketplace and Studio
Breeze Marketplace and Studio: Your AI team management center
Discover, customize, and deploy AI teammates that understand exactly how your business works.
- Breeze Marketplace
- Discover, browse, and install over 20 HubSpot-built agents and assistants designed for marketing, sales, and service teams. Each agent comes pre-trained for specific use cases but can be customized for your business.
- Breeze Studio
- Customize agents and create your own specialized assistants for your specific business needs. Upload your documents, set your guidelines, define your processes, and deploy AI teammates that actually understand your company.
Breeze Marketplace and Breeze Studio launches in public beta at INBOUND 2025.
Interested in more product deep dives from the Fall 2025 Spotlight? Learn more about how to connect your data and how to enable your people.
