HubSpot expands Breeze Customer Agent to offer AI support for the entire buyer journey

• Breeze Customer Agent has helped thousands of customers resolve over 50% of conversations

• Customers are seeing value goes beyond post-purchase support, including in the discovery and buying phase 

• Breeze Customer Agent will be available to all Pro and Enterprise customers through HubSpot Credits

At HubSpot, our vision is simple: help businesses scale with AI. To do this, we’ve embedded AI directly into our platform—it’s available right where our customers work, not as a separate add-on. 

Last year, we introduced Breeze with over 100 Hub features, Breeze Copilot to assist with work, and Breeze Agents to take on work. This focus on AI agents is core to our mission because we believe businesses in the future will grow with hybrid teams of humans and agents working together.

Today, we’re taking a big step toward that future by expanding access to one of our most powerful AI agents yet: Breeze Customer Agent. Starting June 2, Breeze Customer Agent will be available to all Pro and Enterprise customers across Marketing, Sales, Service, Content, and Operations Hubs.

Andy Pitre, EVP of Product at HubSpot, shares the Customer Agent expansion news.

Turning every customer interaction into a smarter, faster experience

We originally launched Breeze Customer Agent to help service teams scale support. And it worked—resolving over 50% of customer conversations autonomously.

But what we saw next was even more exciting: Breeze Customer Agent was being used beyond post-purchase support needs.

• In marketing, it welcomes visitors and answers questions like “When’s your next webinar?” or “How do I subscribe?”—helping teams convert traffic into leads.

“The agent makes people feel welcome by responding right away. Even when it can’t answer, it greets you. Often, it solves the problem on the spot.”
—Max Bolten, Head of Marketing, Stübben 

• In sales, it responds instantly to pricing and trial questions, accelerating the path to purchase.

“It helps us convert faster. The faster we provide accurate info, the more likely they are to buy.”
—Chris Patullo, Founder & CEO, Football Play Card

• In service, it continues to resolve inquiries, perform simple actions like checking order statuses, and hand off to humans when needed.

“We lowered support tickets by 77% and improved conversion rate through 24-hour support. It’s a key tool for revenue and satisfaction”
—Pietro Ripanti, CMO, Nutribees

This impact across the entire buyer journey is exactly why we’re expanding access to Breeze Customer Agent beyond Service Hub. Because it's built into HubSpot's unified, AI-powered platform, Breeze Customer Agent helps teams work better together across every customer interaction.

Wherever customers connect, Breeze Customer Agent is there

Whether it’s helping a prospect find the right content or solving a billing issue after a purchase, Breeze Customer Agent is designed to deliver:

• Fast setup: Up and running in minutes.
• Support across platforms: Engaging customers via email, chat, WhatsApp, Facebook Messenger, and more.
• Smart responses: Pulling in specific customer details like order status or renewal dates.
• Real action: Taking steps like resetting passwords and transferring to a human when needed.
• Built-in intelligence: Learning from your knowledge base, website content, PDFs, blogs—you name it.

"Breeze Customer Agent has improved our customer service by handling 60–70% of inquiries automatically. It was remarkably easy to set up and has freed our team to focus on sales and marketing efforts."
—Andrew Downing, Director of Business Development, Camp Network

What’s next for Customer Agent 

Starting June 2, 2025, Breeze Customer Agent will be available to all Pro and Enterprise customers through HubSpot Credits—the evolution of our flexible, usage-based model that lets you pay as you grow.

Breeze Customer Agent is one of the most powerful ways for businesses to start their AI journey. And it’s just the beginning. We’re building toward a future where Breeze Customer Agent can handle every digital interaction–recalling past conversations, scheduling meetings, even updating CRM records–so teams can work smarter and grow better.

Because when AI is embedded across one unified platform, it doesn’t just support your business—it scales it.