KZvsyN7gRJ87BGAO1ksJwfqTbvNIxvdNWeyZKAzpO7EToday at INBOUND 2013, HubSpot, the world’s leading inbound marketing platform, announced Signals, a new product that extends the company’s approach to integrated customer experiences beyond the world of marketing to include sales and services. The company’s first offering beyond the marketing space, Signals is a Google Chrome based notification app that tells sales and service representatives when and how to engage leads and customers, showing real-time notifications based on “signals” from emails you’ve sent, your website, your CRM solution and even social media interactions. Signals also makes it easier to align sales, marketing, and services efforts around the interests, needs and history of any prospect, lead or customer.

Signals, available for free to anyone at or from the Chrome Web Store, where it has received positive early ratings. The free edition allows users to see who has read the e-mails they send from Outlook and Gmail. The team edition (available for a $10 monthly fee per user) allows integration with HubSpot and will notify you when a lead revisits your website. The team edition also integrates with Salesforce, notifying salespeople of new leads while allowing them to track emails they send out of Salesforce.

HubSpot CEO Brian Halligan said of the announcement: “We started HubSpot to replace annoying, interruptive advertising with inbound marketing: marketing people love. Along the way we realized the customer experience doesn’t end with marketing. Today's buyers behave differently, and that means you need to transform how your organization not only does marketing, but also how you approach sales and services. We believe that people on the front line of sales and customer service deserve tools, like Signals, that make their interactions with your website visitors, leads and customers more relevant and effective.” 

Sales expert Jill Konrath, author of SNAP Selling & Selling To Big Companies, agreed: “With timely insights into changing buyer behaviors and priorities, alert sellers can quickly create new opportunities and advance existing ones.”

Originally published Aug 21, 2013 3:46:00 PM, updated January 18 2023