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Solutions Partner Program

Get access to the program, platform, and expertise your business needs to deliver value in the AI turn—and help millions of customers grow better.

$42: billion partner opportunity
Top 10: ecosystem in
the world
299k: customers
globally

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Become a Partner
Solutions Partner Program

Image is partners collaborating on business strategy

Partners grow better with HubSpot

HubSpot's Solutions Partner Program is designed for service firms, consultancies, and agencies that help businesses attract, engage, and retain mid-market and enterprise customers.

Partners specialize across a range of disciplines, including marketing, sales enablement, CRM implementation, revenue operations, AI strategy, and AI transformation and orchestration.

Average client implementation and services spend range from $10k–$500k annually.
Project engagement lengths range from around 6 weeks to 12 months, with strong client retention and ongoing retainers
16+ apps used by upmarket customers with integrations a number one consideration for buyers

Solutions partners receive continuous support from HubSpot experts, including dedicated guidance on growth strategy and hands-on enablement on our agentic customer platform.

See plans and pricing

Are you a good fit?

The Solutions Partner Program is designed for customer-centric service firms, consultancies, and agencies that want to grow their business and deliver customer value in the AI era. It’s a good fit if your business provides:

HS_Pictograms_Operations Strategy2_800px

Consulting

on AI, business, technology, sales, marketing, or customer service strategy.

Tech Implementation

that handles CRM, systems integrations, agentic builds, or IT services.

Hands-on services

in marketing, sales, customer service, or AI transformation.

Join the Solutions Partner Program

Ready to accelerate growth for your business and your clients? Let's talk. We can't wait to partner with you.

Program and Pricing

Solutions Partner Package Details

With 299,000+ global customers, an agentic customer platform with 2k+ apps, and access to world-class training, the Solutions Partner Program can help you add new revenue streams, win more business, and delight your clients.

Solutions Partner Package

Unlock the benefits that come with a deeper partnership with HubSpot, your clients, and a global partner community.
Starting from $400/month*.

Competitive revenue share
Waive onboarding fees for your clients (up to $6,000 value per client)
Dedicated account manager to work with you on growth
Dedicated product strategy & implementation support
Access to partner-level certifications and credentials
HubSpot Solutions Directory listing with partner badge and greater visibility in search results
Chance to earn additional benefits as your business grows through the program

*Billed monthly. Must have $400 USD - after discounts - in software spend or purchase the Partner Program Membership that will be billed monthly at $400 USD.

Partners grow better with HubSpot

What I see right now with upmarket deals, big companies, digitally mature companies—they're all moving in the same direction—it's HubSpot. If you want to build an agency and you love doing it around tech, build your business around HubSpot and its platform. There's so much potential, not just with solutions partners, but through the marketplace and app partners too—especially looking at the growth for the next few years.

Jasey Tielen

Founder

BONANA
Over the last two to three years, HubSpot has really made significant strides, with CRM capabilities, improving integrations, improving the ecosystem. In conjunction with that, we've had our clients come to us looking for alternatives, and so I think it's a combination of both of those things coming together. HubSpot has a great partner program, the platform is coming along, and our customers see a great fit—let's double down.

Jeff Pedowitz

CEO

The Pedowitz Group
HubSpot is unique—the way you manage partners, the way you go to customers, the way your salespeople approach each project, and the way you talk about implementations. I've heard customers for four decades, and their pain is deployment and ROI. I think HubSpot is going far beyond the other programs and vendors in terms of going straight to that pain. And partners have a lot to do with that.

Cecilia Hayafuji

CEO

HAL Agency
HubSpot is focused on ongoing optimisation for its customers, as are we, so to be able to have a truly two-way conversation about how we best jointly solve for our customers is a rare privilege. The HubSpot platform and its roadmap into the future is the strongest CRM offering out there, and together, we're able to represent a virtually unbeatable CRM & implementation offering to a global market.

Michelle O'Keeffe

CEO

Engaging.io
HubSpot's interest in partner development is genuine. We have experienced it through open communication and support in service design, sales motion, and agency operations since 2015, which helped us grow from a four-person UX shop to become a full-service agency and one of Latin America's most prominent partners.

Juan Carlos H.

CEO of Latin America

Instrumental Group
Partnering with HubSpot has been transformational to our business. HubSpot actively seeks feedback, looks to us to help drive the software and the program forward, and it feels like we are working together to conquer the CRM platform space instead of how other companies made us feel just like a reseller. We proudly drink Orange.

Connor Jeffers

CEO & Founder

Aptitude 8

Frequently Asked Questions

HubSpot ranks in the top 10 partner ecosystems in the world according to the 2026 Ecosystem Compass Report by Partnership Leaders—an independent benchmark that evaluates ecosystems on program investment and partner opportunity.

On both counts, HubSpot sits in the top-right "Ecosystem Leaders" quadrant, meaning it scores high across the board. That's a relatively small club. Most ecosystems in the report land lower on one axis or the other—strong on investment but limited in opportunity, or opportunity-rich but underinvested in partners.

The revenue opportunity side is backed by IDC data: HubSpot's partner ecosystem represents a $42 billion opportunity by 2030. That figure reflects the total addressable market for partners delivering services, implementations, and integrations on the platform—and it's expanding as HubSpot moves upmarket and deeper into AI.

The market for HubSpot partner services is expanding rapidly—and AI is the primary driver. According to IDC research, the total addressable partner opportunity grows from $19.1 billion in 2026 to $42.0 billion by 2030, a compound annual growth rate of 21.8%.

AI-related services are growing even faster. AI-first partner revenue is expanding at 28.4% annually, growing from 34.9% of the total opportunity in 2026 to 43.2% by 2030.

The highest-value segment is mid-market (200–2,000 employees), where budget availability, implementation complexity, and lower competitive saturation create the strongest conditions for premium, high-margin engagements. Explore more specifics on what your business can expect in HubSpot's Partner Opportunity guide.

We want to work with partners who are committed to the HubSpot ecosystem. And we heavily support partners who join our ecosystem with access to an assigned Partner Manager and a full suite of tooling to support the relationship. The fee ensures you're committed to growing your HubSpot customer base, without being prohibitively expensive.

And, if a partner is also a customer exceeding the cost of our program fee, we waive the fee for the program.

Generate leads

Automate marketing

Build pipeline

Close deals

Scale support

Drive retention

Create content

Manage content

Find and reach customers

Grow sales and get paid

Organize customer data

Resolve customer queries 24/7

Automate sales prospecting

Research customers faster

Solutions Partner Program

Partners grow better with HubSpot