Calling all inbound sales evangelists! HubSpot announced today the launch of the HubSpot Sales Referral Program, a new partnership for CRM implementation companies and sales consultants.

The way that customers want to be sold to has changed. Gone are the days of the cold call and the email blast. Today’s sales reps need to be more human in their approach, putting the customer’s needs first to make sure their pitch is contextually relevant and appealing. And to top it all off, 32% of the average sales rep’s time is spent on activities other than selling. It’s spent using clunky sales tools with manual data entry.

The HubSpot Sales Partner Program solves these challenges by empowering CRM implementation companies and sales consultants teach a modern sales methodology to match the way modern buyers make purchasing decisions. Partners will refer their clients to HubSpot’s sales software that aligns with that methodology. This program is about empowering CRM implementers and sales consultants to equip their clients with a methodology and software that powers growth.


Through the program, HubSpot Sales Partners will be able to:

  • Learn new sales and CRM consulting methodologies to match modern buying behavior
  • Help clients implement the award-winning HubSpot CRM platform to achieve the highest rep productivity they’ve ever experienced
  • Make the world more inbound by changing the way their clients do business

Partners who sign up for a free account will have instant access to HubSpot CRM, HubSpot Marketing Free, training content through HubSpot Academy, and the full HubSpot community of customers and partners.

Interested in joining the new HubSpot Sales Partner Program? Visit to learn more.

Originally published Feb 6, 2017 10:00:00 AM, updated January 18 2023


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