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About the series

HubSpot for Startups and LinkedIn have joined together to bring you a unique short film documentary series. Spiraling Up: The Journey to Become a Unicorn is a 3-season series of short films that will follow and recount the stories of startup founders at every stage of funding. You’ll hear about the good, the bad, and the remarkable from founders who have all agreed to let the cameras get up close and personal.

This series is not a brand “commercial.” You won’t be pitched the latest and greatest features. You won’t hear how they use HubSpot or LinkedIn in their day-to-day business. What you will see and hear are powerful and sometimes even provocative stories and commentary about the challenges of starting and growing a funded startup.

These are authentic, journalistic, and objective documentary short films that will inspire and encourage you. Season 1 launches November 15, 2022. Sign up below to be notified when the full trailer launches and when episode 1 premieres.

The Making of...

HubSpot co-founder and executive chairman Brian Halligan, and Spiraling Up exec producer Ron Dawson, each share insights about the film series. You will find this 7-minute short deeply inspiring in its own right, and Brian shares personal revelations that changed the whole direction of his life, and Ron shares about the importance of a series like this.

Cast & Crew

Watch the Trailer

Watch the series

All episodes from season 1 are now streaming.