[Skip to content](https://www.hubspot.com#main-content)
[](https://www.hubspot.com/startups)
- [Resources](https://www.hubspot.com/startups/resources) Show submenu for Resources
- [Fundraising](https://www.hubspot.com/startups/fundraising)
- [Sales & Marketing](https://www.hubspot.com/startups/sales-and-marketing)
- [AI Tech & Tips](https://www.hubspot.com/startups/ai)
- [Tech Stack Guide](https://www.hubspot.com/startups/tech-stacks)
- [Founder & VC Insights](https://www.hubspot.com/startups/scaling-smarter)
- [Podcast](https://www.hubspot.com/startups/podcast)
- [Stories](https://www.hubspot.com/startups/stories) Show submenu for Stories
- [Digital Magazine](https://www.hubspot.com/startups/magazine)
- [DocuSeries](https://www.hubspot.com/startups/docuseries)
- [Case Studies](https://www.hubspot.com/startups/stories/customers)
- [Community](https://www.hubspot.com/startups/community)
- [Partner](https://www.hubspot.com/startups/partners)
- [Apply Now](https://app.hubspot.com/signup-hubspot/hubspot-for-startups)
- [Resources](https://www.hubspot.com/startups/resources) Show submenu for Resources
- [Fundraising](https://www.hubspot.com/startups/fundraising)
- [Sales & Marketing](https://www.hubspot.com/startups/sales-and-marketing)
- [AI Tech & Tips](https://www.hubspot.com/startups/ai)
- [Tech Stack Guide](https://www.hubspot.com/startups/tech-stacks)
- [Founder & VC Insights](https://www.hubspot.com/startups/scaling-smarter)
- [Podcast](https://www.hubspot.com/startups/podcast)
- [Stories](https://www.hubspot.com/startups/stories) Show submenu for Stories
- [Digital Magazine](https://www.hubspot.com/startups/magazine)
- [DocuSeries](https://www.hubspot.com/startups/docuseries)
- [Case Studies](https://www.hubspot.com/startups/stories/customers)
- [Community](https://www.hubspot.com/startups/community)
- [Partner](https://www.hubspot.com/startups/partners)
- [Apply Now](https://app.hubspot.com/signup-hubspot/hubspot-for-startups)
- [Home](https://www.hubspot.com/startups)
- [Stories](https://www.hubspot.com/startups/stories)
# HubSpot for Startups Customer Stories
Hear from HubSpot for Startup customers on how they scale from small startup teams to late stage funded unicorns. HubSpot can scale with you and HubSpot for Startups can help you get started.
Menu
Scroll Left Scroll Right
- [Featured Customers](https://www.hubspot.com#featured-stories)
- [Video Channel](https://www.hubspot.com#video-stories)
- [Written Case Studies](https://www.hubspot.com#case-studies)
## Featured Stories
## How Clara uses AWS and HubSpot for Startups to hit Unicorn status and beyond in LATAM.
Learn how the fastest growing company in LATAM, Clara, has driven impressive growth and expanded to three countries in less than one year, all powered by HubSpot & AWS.

## How Papaya Global Automates Marketing for Hyper-growth with HubSpot + AWS
Papaya Global reached unicorn status in 2021 with a $3+ billion valuation. HubSpot and AWS were two key parts of their tech stack to get there.
[Read the case study](https://www.hubspot.com/startups/stories/customers/papaya-global)

## How me&u Went From Australian Startup to International Tour de Force
An in-depth case study on me&u (formerly Mr Yum) and how HubSpot and AWS help them scale to international acclaim.
[Video & written case studies](https://www.hubspot.com/startups/stories/customers/meandu)

## From Leads to Customer Success HubSpot Helps Greenly Scale
Paris-based Greenly uses HubSpot to streamline revenue operations with universal access to all employees.
[Watch video](https://www.hubspot.com/startups/stories/customers/greenly)

## How NLX Uses AWS and HubSpot for Startups to Scale
NLX helps redefine how people interact with brands by providing automated & frictionless multimodal self-service tools. See how HubSpot & AWS play a role.
[Watch video](https://www.hubspot.com/startups/stories/customers/nlx)

## YCombinator Alum Ryan Neu of Vendr Shares How HubSpot Helped Them Scale
Ryan Neu, YCombinator alum and founder/CEO of Vendr, shares how leveraging HubSpot since their time in YCombinator has been instrumental in their success.
[Watch video](https://www.hubspot.com/startups/stories/customers/vendr)

## How Marketing Event Platform Goldcast Scales with HubSpot
Discover how HubSpot's seamless platform and customer relationship solutions have helped Goldcast, an enterprise software provider, efficiently reach their goals.
[Watch video](https://www.hubspot.com/startups/stories/customers/goldcast)

## How HubSpot & AWS Helped Pennylane Scale to a 100,000 Customers
Paris-based Pennylane co-founder and CEO Arthur Waller shares how AWS and HubSpot helped the SaaS-based financial management platform scale to 100K customers in just a few years, reaching more customers and driving conversions.
[Watch video](https://www.hubspot.com/startups/stories/customers/pennylane)

## How HubSpot Helped Wayflyer Scale 900% to a Unicorn of over 500 Employees
Discover how HubSpot has fueled Dublin-based Wayflyer's growth from startup to unicorn, helping them fund over $800M and scale over 900%.
[Watch video](https://www.hubspot.com/startups/stories/customers/wayflyer)

## From Overwhelm to Efficiency: Apify's Journey to Success with HubSpot
Learn how Prague-based Apify leveraged HubSpot's all-in-one CRM to effortlessly scale their business, manage marketing and sales data, and gain valuable customer insights.
[Watch video](https://www.hubspot.com/startups/stories/customers/apify)

## How HubSpot Helped Finn Scale to 20K Customers and $160M ARR
FINN auto is an automobile subscription service based in Germany with customers there and in the US. Sofia Kramer, VP of Customer Growth, and Paul Weissinger, VP of Customer Success, share how HubSpot has helped them scale to 20K customers and $160M ARR in just four years.
[Watch video](https://www.hubspot.com/startups/stories/customers/finn)

## How SleekFlow Scaled Revenue Generation Solutions with HubSpot
Discover how Singapore-based SleekFlow scaled their revenue generation solutions with HubSpot's support and sales capabilities. See the results of improved efficiency and global customer engagement.
[Watch video](https://www.hubspot.com/startups/stories/customers/sleekflow)

## How HubSpot Powers Global Startup Awards' Worldwide Community (And Can Do The Same For You)
Learn how Global Startup Awards uses HubSpot to manage 50,000+ applications across 154 countries, boosting email rates up to 43% and cutting support time 90%.
[Read the case study](https://www.hubspot.com/startups/stories/customers/global-startup-awards)
## Customer Video Stories
## Written Case Studies
Take a deep dive into these HubSpot for Startups customers and see HubSpot has scaled with their business—some all the way to unicorn and beyond.
### Fintech & E-commerce
- __Papaya__ __Global__: Papaya Global reached unicorn status in 2021 with a $3+ billion valuation. HubSpot and AWS were two key parts of their tech stack to get there. [Read case study](https://www.hubspot.com/startups/stories/customers/papaya-global)
- __me&u (formerly Mr Yum)__: The mobile ordering and payments company, which started off serving local hospitality businesses in Australia, now serves over 6,000 venues and has over 13 million users. The company has also grown to over 200 employees and is currently valued at nearly $250 million AUD.
[Read more](https://www.hubspot.com/startups/stories/customers/meandu)
- __Make Influence__: Make Influence wanted to grow across Europe, but a disconnected tech stack held them back. With HubSpot for Startups, they got a scalable CRM that helped them identify ICPs, increase pricing, and optimize operations to expand into new regions. [Read more](https://www.hubspot.com/startups/case-studies/make-influence)
- [Peakflo](https://www.hubspot.com/case-studies/peakflo): Founded in 2021, Peakflo is a revenue collection SaaS ops company with a simple API and one-click accounting software integrations. Fully localised for Southeast Asia, the company is on a mission to empower B2B businesses to streamline their customer collections and vendor payments.
- [SeedLegals](https://www.hubspot.com/case-studies/seedlegals): SeedLegals consolidated its disparate sales, marketing, and customer service tools on the HubSpot CRM Platform to serve its growing base of 50,000 customers better and more efficiently.
- [Tractable](https://www.hubspot.com/case-studies/tractable): Founded in 2014, Tractable’s industry-leading AI solutions process more than $2 billion in vehicle repairs and purchases each year. It’s trusted by 25 of the world’s top 100 insurance carriers to help people and businesses repair and protect cars and homes with greater speed, accuracy, and efficiency.
### Education
- [CoachHub](https://www.hubspot.com/case-studies/coachhub-0): CoachHub offers a scalable digital coaching solution for businesses. Employees at all career levels gain access to over 3,500 certified coaches for one-to-one digital coaching sessions thanks to the talent development platform and intelligent AI algorithms.
- [GoStudent](https://www.hubspot.com/case-studies/gostudent-0): GoStudent is one of the world’s leading providers of online tuition. Established in Vienna in 2016, the company employs over 1,800 staff (as of April 2022) and operates in more than 20 countries.
### Human Resources & Recruiting
- [Darwinbox](https://www.hubspot.com/startups/stories/customers/darwinbox): Darwinbox entered the tough HR software arena, ready to take on industry giants. With HubSpot at their side, they've had a meteoric rise, scaling faster, smarter, and more efficiently than their competitors.
- [Workvivo](https://www.hubspot.com/case-studies/workvivo): Workvivo is an employee communication platform that’s designed to build natural, meaningful bonds between teams, allowing employees to reach and engage their employees everywhere.
### More Stories
Read the stories of these other HubSpot for Startups customers like Ubits, PushPress, GetAccept, and more.
[See the other stories](https://www.hubspot.com/startups/customers)
Back
Close
## Popular Features
- [All Products and Features](https://www.hubspot.com/products) All Products and Features
- [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO
- [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App
- [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub
- [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Email Tracking Software
- [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) AI Content Writer
- [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) AI Website Generator
- [Email Marketing Software](https://www.hubspot.com/products/marketing/email) Email Marketing Software
- [Lead Management Software](https://www.hubspot.com/products/crm/lead-management) Lead Management Software
- [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent) AI Prospecting Agent
- [Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder) Free Website Builder
- [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages) Landing Pages
- [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms) Free Online Form Builder
- [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) Free Chatbot Builder
- [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat) Free Live Chat Software
- [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics) Marketing Analytics
- [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages) Free Landing Page Builder
- [Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting) Free Web Hosting
## Free Tools
- [See All Free Business Tools](https://www.hubspot.com/free-business-tools) See All Free Business Tools
- [AI Search Grader](https://www.hubspot.com/ai-search-grader) AI Search Grader
- [AI Search Sensor](https://www.hubspot.com/aeo-sensor) AI Search Sensor
- [Make My Persona](https://www.hubspot.com/make-my-persona) Make My Persona
- [Email Signature Generator](https://www.hubspot.com/email-signature-generator) Email Signature Generator
- [Free Business Templates](https://www.hubspot.com/resources/templates) Free Business Templates
- [Software Comparisons Library](https://www.hubspot.com/comparisons) Software Comparisons Library
- [Website Templates](https://ecosystem.hubspot.com/marketplace/website) Website Templates
## Company
- [About Us](https://www.hubspot.com/our-story) About Us
- [Careers](https://www.hubspot.com/careers) Careers
- [Management Team](https://www.hubspot.com/company/management) Management Team
- [Board of Directors](https://www.hubspot.com/company/board-of-directors) Board of Directors
- [Investor Relations](https://ir.hubspot.com/) Investor Relations
- [Blog](https://blog.hubspot.com/) Blog
- [Sustainability](https://www.hubspot.com/sustainability) Sustainability
- [Contact Us](https://www.hubspot.com/company/contact) Contact Us
## Customers
- [Customer Support](https://help.hubspot.com/) Customer Support
- [Join a Local User Group](https://www.hubspot.com/hubspot-user-groups) Join a Local User Group
## Partners
- [All Partner Programs](https://www.hubspot.com/partners) All Partner Programs
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions) Solutions Partner Program
- [Technology Partner Program](https://www.hubspot.com/partners/app) Technology Partner Program
- [HubSpot for Startups](https://www.hubspot.com/startups/partners) HubSpot for Startups
- [Affiliate Program](https://www.hubspot.com/partners/affiliates) Affiliate Program
- [Facebook](https://www.facebook.com/hubspot)
- [Instagram](https://www.instagram.com/hubspot/)
- [Youtube](https://youtube.com/user/HubSpot)
- [Twitter](https://x.com/HubSpot)
- [Linkedin](https://www.linkedin.com/company/hubspot)
- [Reddit](https://www.reddit.com/r/hubspot)
- [Tiktok](https://www.tiktok.com/@hubspot)
[](https://apps.apple.com/us/app/hubspot/id1107711722) [](https://play.google.com/store/apps/details)
[](https://www.hubspot.com/)
Copyright © 2026 HubSpot, Inc.
- [Legal Center](https://legal.hubspot.com/legal-center)
- [Privacy Policy](https://legal.hubspot.com/privacy-policy)
- [Security](https://legal.hubspot.com/security)
- [Website Accessibility](https://legal.hubspot.com/website-accessibility)
- [Manage Cookies](https://www.hubspot.com)