Skip to content

The HubSpot for Startups Founders' 4-Pack—templates for financial statements, projections, advisor agreement, and pitch deck. All in one download!

Get the 4-pack



Startups Scaling Smarter From Seed to Series Funding

Olivia O’Sullivan, partner at Forum Ventures, shares her top tips for startups seeking VC investments through series funding. Read her expert advice here.

Read the post


Customer Retention & Expansion in Startups | Kyle Duffy, Gradient Ventures

Mark Roberge has an insightful interview with Kyle Duffy, Partner at Gradient Ventures, focusing on customer-centric strategies and the integration of AI.

Read & Listen



HubSpot for Startups Fundraising Hub

Discover the latest insights on venture capital, finance, funding, and investment specifically tailored for startups. A central hub of resources and links for startup founders looking to raise money. Includes pitch deck videos, templates, and our growing library of thought-leadership articles.

Go to the hub

Sales & Marketing

Discover a wealth of articles and valuable resources covering everything you need to know about sales, marketing, and effective go-to-market strategies.

Customer Retention & Expansion in Startups | Kyle Duffy, Gradient Ventures

Mark Roberge has an insightful interview with Kyle Duffy, Partner at Gradient Ventures, focusing on customer-centric strategies and the integration of AI.


Crunchbase’s Playbook for Sales Success with VP of Sales Ang McManamon

Learn actionable sales strategies for success in scaling a sales team from Crunchbase's VP of Sales, Ang McManamon. Set realistic goals, train your team, and foster a cohesive sales culture for sustained growth.


Top Sales Tools and Strategies for Startups

Explore sales and pricing strategies for early-stage businesses and the sales tools that startup teams need to grow smarter.


Business Development Strategies for Tech Startups

Ready to take your startup to the next level? Explore different business development plans, strategies, and tools that startups are using to grow faster.


How to Add a Sales Org to Your PLG Company

Host Mark Roberge is joined by Dino DiMarino, CRO of Snyk, to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company.


Strategy for a Startup SaaS Product Launch

Planning the sales strategy for a new product launch is more than posting on social media and outreach. Here’s how to approach startup sales for SaaS products.


Product vs. Solution Selling for Startups

Consumers today know what they want. Here’s how startups can differentiate themselves by selling solutions rather than directly selling their products.


How Investment-Backed Startups Can Leverage AI to Boost Sales

In today’s funding landscape, the most successful startups bring in sales. Explore the ways that investor-backed startups can grow using AI sales tools.


11 Ways to Increase Startup Sales Productivity

High sales productivity can save money, which is especially beneficial for startups. Learn how to improve your startup’s sales productivity with this guide.


Branding for Startups: Brand Identity and Website Conversion

Learn about the importance of a visual brand identity, how to build a brand, and tips on how to create a high-conversion website.


Unlocking Growth With a Good RevOps Manager

Revenue Operations (RevOps) managers consolidate efforts, tools, and data involving sales, marketing, finance, customer support, and operations.


Effective Sales Strategy for Startups

Are you looking to increase sales as a new startup? Learn how to implement an effective sales strategy plan with this guide to startup sales strategies.


The Ultimate Startup Sales & Marketing Planner Kit

Everything you need to plan effective sales & marketing campaigns that make people interested in your business and happy to be your customer.


Email Marketing for Startups & Entrepreneurs

A deep-dive into why email marketing is still important, strategies to do it effectively, plus guides and templates to get you going.

Founder Insights

Get inspired by the wisdom and experiences shared by visionary startup founders and venture capitalists.

How doola's Pitch Deck Earned Them a $1M Investment

Arjun Mahadevan, CEO & co-founder of doola, shares how their pitch deck helped them get a $1M investment from HubSpot Ventures.


How Creator Economy Platform Stan Increased ARR Over 8x in a Year

Stan co-founder & CEO John Hu shares how the platform was able to increase ARR over 8x in one year with a focus on values, service, and product excellence.


4 Insights from Unicorn CEO Dileep Thazhmon of Jeeves

Dileep Thazhmon, CEO of FinTech unicorn Jeeves, offers four profound insights he's learned as a serial entrepreneur and CEO.


A Guide to Startup Product Development

Hoping to turn an idea into revenue? Follow this startup product development guide to take your vision from idea to prototype to fully commercialized product.


10 Common Startup Mistakes to Avoid

Learn from these 10 common startup mistakes founders make. Plus access to resources to help you avoid them.


6 Steps to Managing Remote Teams: A Guide for Startups

Discover six steps to build, scale, and manage a remote-first startup.


When to Launch Your Second Product

Developing a second product after launching a successful first one can be a challenge, but there are ways to ensure you don’t commit these common mistakes.


Expert advice, strategic tips, and empowering motivation for effectively leading and managing a burgeoning startup.

How Startups Can Attract and Retain Top Talent

With so much competition for the top talent, startups need creative strategies and unique compensation ideas to help pull in the cream of the crop.


Business Plan Templates

A well-written business plan is a critical element for any company looking to succeed. Whether you are just starting your business, or looking to formalize your plans, this template will help get you started.


Startup Advisor Agreement Template

A startup advisor agreement template can help keep your startup’s operations running smoothly and save you from potential headaches.


The Importance of DEI for Startups

For startups, Diversity, Equity, & Inclusion should be a foundational part of the business. Here’s how and why to focus on diversity, equity and inclusion from day one.


Stay updated on the latest happenings in the dynamic world of startups.

Customer Centric Cultures Are Key to Startup Success

Explore the vital role of a customer-centric culture in boosting startup success and learn key strategies for implementation.


How AI Tools are Impacting the Startup Landscape

AI is changing the startup landscape from how entrepreneurs find cofounders to product development to operations: explore the top AI tools changing startups.


How Startups are Optimizing GTM Strategy With AI

AI is completely changing the way that startups go to market. Here’s a look at AI-powered startup GTM strategies with examples from successful brands.


Creating an AI Usage Policy for Startups

A guide to creating an AI usage policy to ensure your business uses AI ethically, legally, and appropriately.


5 of the Most Disruptive AI Tools for Startups in 2024

From creating content to handling finances to managing client relationships, these AI tools will help startups level up this year.


How Startups Can Use AI in Their Content Strategy

Studies reveal that AI adoption has helped businesses increase revenue and improve customer experience by automating tasks and freeing employees to do more meaningful, critical work.


A Guide to U.S. Tax Credits for Startups

Tax credits can provide startups with some great benefits. Here are the essentials to guide you through the various tax credits available.


Top Ten Reasons Startups Fail

Starting a business comes with a multitude of potential challenges. This article explores ten common mistakes startups make and provides tips on preventing them.


28 Startup Trends to Watch in 2023

Whether you're starting a new business or investing in one, this comprehensive guide will outline 28 startup trends you need to keep an eye on in 2023.