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The HubSpot for Startups Founders' 4-Pack—templates for financial statements, projections, advisor agreement, and pitch deck. All in one download!

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Toast CRO Jonathan Vassil: Scaling with Purpose During the Pandemic

Jonathan explains how Toast managed to thrive during the pandemic by focusing on customer needs, building optimized sales teams, and providing consistent leadership.

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5 Things I Learned From Pitching to 200 Investors

Unlock the secrets of successful venture fundraising with these insider tips from a startup veteran on everything from crafting irresistible pitches to standing out from the competition.

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HubSpot for Startups Fundraising Hub

Discover the latest insights on venture capital, finance, funding, and investment specifically tailored for startups. A central hub of resources and links for startup founders looking to raise money. Includes pitch deck videos, templates, and our growing library of thought-leadership articles.

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Sales & Marketing


HubSpot for Startups Sales & Marketing Blog

Your central hub for articles, videos, reports, and other resources for investment-backed startups to boost their marketing & sales strategies.

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Founder Insights

Get inspired by the wisdom and experiences shared by visionary startup founders and venture capitalists.

Navigating Board Roles and CEO Paths with Cube COO Jen Grant

Jen shares her experience as a marketing executive and board member on how to work successfully as a first-time CEO or board member of a business that’s scaling up.


Expert Tips for Finding Product-Market Fit as a Startup

Nick Eischens, COO of Popl, speaks with HSFS on how startups can measure product-market fit, plus how to pivot if metrics show the fit isn’t quite right.


How doola's Pitch Deck Earned Them a $1M Investment

Arjun Mahadevan, CEO & co-founder of doola, shares how their pitch deck helped them get a $1M investment from HubSpot Ventures.


How Creator Economy Platform Stan Increased ARR Over 8x in a Year

Stan co-founder & CEO John Hu shares how the platform was able to increase ARR over 8x in one year with a focus on values, service, and product excellence.


4 Insights from Unicorn CEO Dileep Thazhmon of Jeeves

Dileep Thazhmon, CEO of FinTech unicorn Jeeves, offers four profound insights he's learned as a serial entrepreneur and CEO.


A Guide to Startup Product Development

Hoping to turn an idea into revenue? Follow this startup product development guide to take your vision from idea to prototype to fully commercialized product.


10 Common Startup Mistakes to Avoid

Learn from these 10 common startup mistakes founders make. Plus access to resources to help you avoid them.


6 Steps to Managing Remote Teams: A Guide for Startups

Discover six steps to build, scale, and manage a remote-first startup.


When to Launch Your Second Product

Developing a second product after launching a successful first one can be a challenge, but there are ways to ensure you don’t commit these common mistakes.


Expert advice, strategic tips, and empowering motivation for effectively leading and managing a burgeoning startup.

How Startups Can Attract and Retain Top Talent

With so much competition for the top talent, startups need creative strategies and unique compensation ideas to help pull in the cream of the crop.


Business Plan Templates

A well-written business plan is a critical element for any company looking to succeed. Whether you are just starting your business, or looking to formalize your plans, this template will help get you started.


Startup Advisor Agreement Template

A startup advisor agreement template can help keep your startup’s operations running smoothly and save you from potential headaches.


The Importance of DEI for Startups

For startups, Diversity, Equity, & Inclusion should be a foundational part of the business. Here’s how and why to focus on diversity, equity and inclusion from day one.


Stay updated on the latest happenings in the dynamic world of startups.

Top 5 Learnings from Our Southeast Asia & India Startup Pulse Report

We surveyed 600 business leaders in India and Southeast Asia to reveal the latest trends and state of the startup ecosystem.


Beyond the Buzz: The Real Potential of AI in Marketing for Startups

Marketing pro Meghan Keaney Anderson talks all things AI in marketing, from her favorite AI tools to how to use AI safely and securely.


Unlocking 20x Time-Savings with AI-Driven Messaging

Mario Martinez Jr., CEO & Co-founder of Vengreso and creator of FlyMSG, shares ways that startups can use AI to help automate their sales process and significantly boost productivity and time-savings.


Customer Centric Cultures Are Key to Startup Success

Explore the vital role of a customer-centric culture in boosting startup success and learn key strategies for implementation.


How AI Tools are Impacting the Startup Landscape

AI is changing the startup landscape from how entrepreneurs find cofounders to product development to operations: explore the top AI tools changing startups.


How Startups are Optimizing GTM Strategy With AI

AI is completely changing the way that startups go to market. Here’s a look at AI-powered startup GTM strategies with examples from successful brands.


Creating an AI Usage Policy for Startups

A guide to creating an AI usage policy to ensure your business uses AI ethically, legally, and appropriately.


5 of the Most Disruptive AI Tools for Startups in 2024

From creating content to handling finances to managing client relationships, these AI tools will help startups level up this year.


How Startups Can Use AI in Their Content Strategy

Studies reveal that AI adoption has helped businesses increase revenue and improve customer experience by automating tasks and freeing employees to do more meaningful, critical work.


A Guide to U.S. Tax Credits for Startups

Tax credits can provide startups with some great benefits. Here are the essentials to guide you through the various tax credits available.


Top Ten Reasons Startups Fail

Starting a business comes with a multitude of potential challenges. This article explores ten common mistakes startups make and provides tips on preventing them.


28 Startup Trends to Watch in 2023

Whether you're starting a new business or investing in one, this comprehensive guide will outline 28 startup trends you need to keep an eye on in 2023.