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Resources for the venture-backed startup founder

A growing collection of reports, templates, articles, and a wide range of other valuable tools aimed at empowering startup founders on their path to business growth and scalability.

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The HubSpot for Startups Founders' 4-Pack—templates for financial statements, projections, advisor agreement, and pitch deck. All in one download!

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An Insider’s Look at the VC Investment Funding Process for Startups

Most startups don’t succeed, so what’s the difference behind those that secure VC funding and have a successful exit? Let’s dive into the VC investment process. Read the post

Top VC Fundraising Trends of 2024

A look-back at the venture capital landscape, 10 trends in VC  investing, and the industries VCs are funding in 2024. Read the post


Discover the latest insights on venture capital, finance, funding, and investment specifically tailored for startups.

An Insider’s Look at the VC Investment Funding Process for Startups

Most startups don’t succeed, so what’s the difference behind those that secure VC funding and have a successful exit? Let’s dive into the VC investment process.


Top VC Fundraising Trends of 2024

A look-back at the venture capital landscape, 10 trends in VC investing, and the industries VCs are funding in 2024.


A Guide to Startup Equity Compensation

Thinking about giving employees equity? Learn the ins and outs of startup equity compensation, including the advantages and disadvantages, as well as how to determine employee percentages.


What is a Startup Financial Model, and Do You Need One?

Many startup failures can be attributed to problems with cash flow. Find out how a startup financial model can put your new business on the path to success.


A Guide to Venture Capital for Startups

Learn what venture capital is, how the venture capital process works, the pros and cons of pursuing VC funding, and more with this guide.


Crowdfunding Pros and Cons for Startups

Are you an entrepreneur looking for ways to raise funds for your new business or next project? Consider these crowdfunding pros and cons for startups.


Crowdsourcing vs Crowdfunding for Startups

New companies can turn to their audiences to give the business a boost. Learn the main differences and benefits of crowdsourcing vs. crowdfunding for startups.


The Killer Slide Every Pitch Deck Needs

This article will explore the “How We Get Big” slide, a crucial part of any pitch deck.


6 Tips On Writing a Killer Outreach Email to Investors

Cold outreach isn't easy, especially when you're not sure how to introduce yourself or your company. We'll show you how to avoid investors' pet peeves, and more, importantly, how to grab attention and show credibility,


5 Pitch Deck Mistakes Every Founder Makes (And How to Fix Them)

A great pitch deck will get you in the room with a VC. Here’s how to write your own and avoid common mistakes that could ruin your chances.


12 Startup Pitch Deck Examples [+ Template]

Startup pitch decks are the key to securing funds for growing your business. Study these successful pitch decks and use our template to help your startup grow.


Six Ways to Master the Term Sheet

HubSpot for Startups and AWS bring you a guide to make sure you are fully prepared when it comes time to make your term sheet.


19 of the Most Unexpected Questions Investors Will Ask

Here to help startup founders be prepared are 19 of the toughest questions investors may ask in your next pitch.


What Is a Business Accelerator? Everything You Need To Know

Business accelerators help startups scale quickly or enter a new market. Learn more about accelerators at HubSpot for Startups.


What Is an Incubator? A Complete Guide for Startups

What is an incubator? Startup incubators are programs and hubs built to help startups with everything from workspaces to funding.


How To Create Startup Financial Projections [+Template]

Financial forecasts rely on your balance sheet, income statements, and cash flow, and our startup financial projections template makes forecasting easier.


How To Create a Startup Financial Statement [Free Template]

How To Create a Startup Financial Statement [Free Template]

Sales & Marketing

Discover a wealth of articles and valuable resources covering everything you need to know about sales, marketing, and effective go-to-market strategies.

Product vs. Solution Selling for Startups

Consumers today know what they want. Here’s how startups can differentiate themselves by selling solutions rather than directly selling their products.


How Investment-Backed Startups Can Leverage AI to Boost Sales

In today’s funding landscape, the most successful startups bring in sales. Explore the ways that investor-backed startups can grow using AI sales tools.


11 Ways to Increase Startup Sales Productivity

High sales productivity can save money, which is especially beneficial for startups. Learn how to improve your startup’s sales productivity with this guide.


Branding for Startups: Brand Identity and Website Conversion

Learn about the importance of a visual brand identity, how to build a brand, and tips on how to create a high-conversion website.


Unlocking Growth With a Good RevOps Manager

Revenue Operations (RevOps) managers consolidate efforts, tools, and data involving sales, marketing, finance, customer support, and operations.


Effective Sales Strategy for Startups

Are you looking to increase sales as a new startup? Learn how to implement an effective sales strategy plan with this guide to startup sales strategies.


The Ultimate Startup Sales & Marketing Planner Kit

Everything you need to plan effective sales & marketing campaigns that make people interested in your business and happy to be your customer.


Email Marketing for Startups & Entrepreneurs

A deep-dive into why email marketing is still important, strategies to do it effectively, plus guides and templates to get you going.

Founder Insights

Get inspired by the wisdom and experiences shared by visionary startup founders and venture capitalists.

How Creator Economy Platform Stan Increased ARR Over 8x in a Year

Stan co-founder & CEO John Hu shares how the platform was able to increase ARR over 8x in one year with a focus on values, service, and product excellence.


4 Insights from Unicorn CEO Dileep Thazhmon of Jeeves

Dileep Thazhmon, CEO of FinTech unicorn Jeeves, offers four profound insights he's learned as a serial entrepreneur and CEO.


A Guide to Startup Product Development

Hoping to turn an idea into revenue? Follow this startup product development guide to take your vision from idea to prototype to fully commercialized product.


10 Common Startup Mistakes to Avoid

Learn from these 10 common startup mistakes founders make. Plus access to resources to help you avoid them.


6 Steps to Managing Remote Teams: A Guide for Startups

Discover six steps to build, scale, and manage a remote-first startup.


When to Launch Your Second Product

Developing a second product after launching a successful first one can be a challenge, but there are ways to ensure you don’t commit these common mistakes.


Expert advice, strategic tips, and empowering motivation for effectively leading and managing a burgeoning startup.

How Startups Can Attract and Retain Top Talent

With so much competition for the top talent, startups need creative strategies and unique compensation ideas to help pull in the cream of the crop.


Business Plan Templates

A well-written business plan is a critical element for any company looking to succeed. Whether you are just starting your business, or looking to formalize your plans, this template will help get you started.


Startup Advisor Agreement Template

A startup advisor agreement template can help keep your startup’s operations running smoothly and save you from potential headaches.


The Importance of DEI for Startups

For startups, Diversity, Equity, & Inclusion should be a foundational part of the business. Here’s how and why to focus on diversity, equity and inclusion from day one.


Stay updated on the latest happenings in the dynamic world of startups.

Creating an AI Usage Policy for Startups

A guide to creating an AI usage policy to ensure your business uses AI ethically, legally, and appropriately.


5 of the Most Disruptive AI Tools for Startups in 2024

From creating content to handling finances to managing client relationships, these AI tools will help startups level up this year.


How Startups Can Use AI in Their Content Strategy

Studies reveal that AI adoption has helped businesses increase revenue and improve customer experience by automating tasks and freeing employees to do more meaningful, critical work.


A Guide to U.S. Tax Credits for Startups

Tax credits can provide startups with some great benefits. Here are the essentials to guide you through the various tax credits available.


Top Ten Reasons Startups Fail

Starting a business comes with a multitude of potential challenges. This article explores ten common mistakes startups make and provides tips on preventing them.


28 Startup Trends to Watch in 2023

Whether you're starting a new business or investing in one, this comprehensive guide will outline 28 startup trends you need to keep an eye on in 2023.