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##### Read Scaling Smarter Magazine
Enjoyed these technical insights? Discover the personal journey behind successful scaling strategies in this month's Scaling Smarter Magazine.
[Read the mag](https://scalingsmartermag.com)
## Featured
### How Eric Lay Is Doing "The Big Thing"
Virio’s founder on LinkedIn content as a go-to-market channel, building for B2B pipeline instead of vanity metrics, and why the real product isn't what you think it is.
[Watch Video](https://www.hubspot.com/startups/resources/founders/eric-lay-virio-profile)
### Valerie Chapman Wants AI to Earn Women’s Trust
Ruth AI founder Valerie Chapman isn't waiting for the industry to close the gender gap in AI. She's building the company that does.
[Read post](https://www.hubspot.com/startups/resources/founders/valerie-chapman-ruth-profile)
### Next-Level Growth: Mastering GTM From 10 To 100 and Beyond
Raymond Lee, COO at V-Key, shares insights into the company’s GTM strategy as it scaled beyond its first 10 customers into a sustainable level of growth.
[Read post](https://www.hubspot.com/startups/scaling-smarter/v-key)
## Articles and Resources
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Article
Startup Insights
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A Late-Stage Startup Founder’s Guide to Exit Strategies What's your endgame? It's never too early to plan exit strategies for your startup. Learn when to start, what to expect, and how to avoid costly mistakes.
[Read Post](https://www.hubspot.com/startups/scaling-smarter/exit-strategies-for-startups)
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Article
Startup Insights, Scaling Challenges
Article
How to Build a Strong Startup Team from Scratch Learn how to build a startup team from the ground up with smart hiring, lean strategies, and a look at using AI agents with hiring human employees.
[Read Post](https://www.hubspot.com/startups/scaling-smarter/building-startup-team)
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Startup Insights
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Startup Idea Validation: A Step-by-Step Guide Before Launch From idea to validation: A complete guide to testing startup concepts, gathering customer feedback, and confirming market fit before launch.
[Read Post](https://www.hubspot.com/startups/scaling-smarter/how-to-validate-startup-idea)
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Video
Scaling Challenges
Video
Sendoso's Marketing SVP Kacie Jenkins Pt. 2 - Facing Challenges Sendoso's Marketing SVP shares the challenges she faced when starting her current role and how she and her team overcame them and yielded two consecutive record-breaking quarters.
[Watch video](https://www.hubspot.com/startups/scaling-smarter/kacie-jenkins-sendoso-pt2)
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Video
Team Collaboration
Video
Sendoso's Marketing SVP Kacie Jenkins Pt. 1: There Is No Funnel Kacie Jenkins, Sendoso's SVP of Marketing, shares how sales and marketing teams can work together effectively, and why she believes there is no "funnel."
[Watch video](https://www.hubspot.com/startups/scaling-smarter/kacie-jenkins-sendoso-pt2)
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Video
Leadership and Strategy
Video
Using LinkedIn in Your ABM Strategy | Aaron Cort of Craft Ventures Pt. 1 Aaron Cort, Head of Marketing, Growth, & GTM at Craft Ventures, shares how to effectively use LinkedIn in your ABM strategy. Part 2 of our 2-part series.
[Watch video](https://www.hubspot.com/startups/scaling-smarter/aaron-cort-craftventures-pt2)
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Video
Leadership and Strategy
Video
Effective ABM Execution for Startups: Aaron Cort of Craft Ventures Pt. 1 Aaron Cort is Head of Marketing, Growth, & GTM at Craft Ventures. In this first of a 2-part interview, he does a deep dive into effective ABM strategy for startups.
[Watch video](https://www.hubspot.com/startups/scaling-smarter/aaron-cort-craftventures-pt1)
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Video
Team Collaboration
Video
Effective Sales & Marketing Team Collaboration Scale Venture Partners CPO Craig Rosenberg shares his insights on optimizing sales and marketing collaboration for scaling go-to-market strategies.
[Watch video](https://www.hubspot.com/startups/scaling-smarter/craig-rosenberg-scalevp)
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Article
Scaling Challenges
Article
Building a Startup Without Burning Out: Lessons from SparkToro on Sustainable Growth Rand Fishkin and Amanda Natividad are investing in the sustainable scaling of SparkToro without targeting aggressive growth. Here are their best tips for scaling a startup sustainably through prioritizing audience research.
[Read post](https://www.hubspot.com/startups/scaling-smarter/sparktoro)
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Article
Funding Insights
Article
Diversity in VC Funding With Sophie Winwood, Co-Founder of WVC:E VC fundraising is notoriously challenging, particularly for underrepresented founders. Sophie Winwood, CEO and co-founder of WVC:E, shares industry trends and tips for startups seeking venture capital.
[Read post](https://www.hubspot.com/startups/scaling-smarter/sophie-winwood-wvce)
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Article
Startup Operations, AI in Startups
Article
Kieran Flanagan on AI for Startup Marketing and Beyond AI tools can make several tasks easier for startups, from marketing to sales to customer support. But use it wisely, or you can disrupt the customer journey. Learn AI best practices with this advice from Kieran Flanagan, SVP of Marketing at HubSpot.
[Read post](https://www.hubspot.com/startups/scaling-smarter/kieran-flanagan)
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Article
Scaling Challenges
Article
Marketing in a Shifting Startup Landscape The startup landscape is rapidly changing, and the old strategies for investor outreach and marketing are a thing of the past. Learn how successful startups are scaling today with this advice from Josh Garrison, VP at Apollo.
[Read post](https://www.hubspot.com/startups/scaling-smarter/josh-garrison-apollo)
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Article
Marketing Strategies
Article
Finding the Right GTM Strategy for Your Startup Nailing down a go-to-market strategy could be the difference between a successful product launch and a flop. Varun Anand, GTM expert and COO of Clay, shares his advice for honing a GTM strategy as a startup.
[Read post](https://www.hubspot.com/startups/scaling-smarter/varun-anand-clay)
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Article
Leadership & Strategy
Article
The Importance of Community for Startup Founders Startup Grind’s Global Partnerships Manager James Gee shares the importance of and tips on building a startup community.
[Read post](https://www.hubspot.com/startups/scaling-smarter/james-gee-startup-grind)
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Article
Leadership & Strategy
Article
Fueling Growth: How Mission and Partnerships Can Drive Startup Success Steve Jones, founder and CEO of diverse stock image platform pocstock, shares his growth insights filling the huge gap in the stock image industry, and building representation in AI.
[Read post](https://www.hubspot.com/startups/scaling-smarter/steve-jones-pocstock)
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Article
Scaling Challenges, Funding Insights
Article
Startup Grind's Naman Jain on Scaling Through Investor Trends Founders today face many challenges, from nailing down product-market fit to seeking out investors. Naman Jain, senior manager of the Startup Program at Startup Grind, offers his best tips for overcoming these hurdles.
[Read post](https://www.hubspot.com/startups/scaling-smarter/naman-jain)
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Article
Marketing Strategies
Article
Expert Tips for Finding Product-Market Fit as a Startup Nick Eischens, COO of Popl, speaks with HSFS on how startups can measure product-market fit, plus how to pivot if metrics show the fit isn’t quite right.
[Read post](https://www.hubspot.com/startups/scaling-smarter/nick-eischens)
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Startup Operations, AI in Startups
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Marketing pro Meghan Keaney Anderson talks all things AI in marketing, from her favorite AI tools to how to use AI safely and securely. Nick Eischens, COO of Popl, speaks with HSFS on how startups can measure product-market fit, plus how to pivot if metrics show the fit isn’t quite right.
[Read post](https://www.hubspot.com/startups/scaling-smarter/meghan-keaney-anderson)
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Startup Operations, AI in Startups
Article
Unlocking 20x Time-Savings with AI-Driven Messaging Mario Martinez Jr., CEO & Co-founder of Vengreso and creator of FlyMSG, shares ways that startups can use AI to help automate their sales process and significantly boost productivity and time-savings.
[Read post](https://www.hubspot.com/startups/scaling-smarter/mario-martinez-jr)
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Article
Funding Insights
Article
Startups Scaling Smarter From Seed to Series Funding Olivia O’Sullivan, partner at Forum Ventures, shares her top tips for startups seeking VC investments through series funding. Read her expert advice here.
[Read post](https://www.hubspot.com/startups/scaling-smarter/olivia-osullivan)
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Article
Funding Insights, Scaling Challenges
Article
Startups Scaling Smarter - Arjun Mahadevan of doola Arjun Mahadevan, CEO and co-founder of doola, offers expert advice for startups looking to scale through series funding.
[Read post](https://www.hubspot.com/startups/scaling-smarter/arjun-mahadevan)
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