HubSpot for Startups Sales & Marketing Resources

Apply for the HubSpot for Startups program to get access to the Entrepreneur Power Pack of exclusive resources (all the resources on this page, and then some!)
Articles

A Guide to RevOps for Startups
RevOps helps unite different activities in a startup. Find out how to incorporate RevOps in your startup to increase communication and boost revenue.

Mastering Effective Cold Sales Outreach for Startups
Master cold outreach with these tips for building targeted lists, crafting personalized emails, cold calling effectively, and optimizing for startup success.

How to Scale Your Founder-Led Sales Strategy
Founder-led sales can be powerful for your startup’s growth. Learn how to create a scalable sales strategy that leverages your knowledge and network.

The Importance of Founder-Led Sales for Startups
Founder-led sales can position your startup for massive growth. Learn why founder sales is a crucial part of success for startups.

8 Essentials for an Effective Startup Sales Pitch
Preparing for a meeting with a potential investor or client? Learn how to craft a compelling startup sales pitch by incorporating these eight elements.

Case Study: The Cost of Not Listening to Your Customers
A case study on how one company suffered five straight quarters or revenue decline as a result of not listening to customers and data.

Top Sales Tools for Startups
Explore sales and pricing strategies for early-stage businesses and the sales tools that startup teams need to grow smarter.

Business Development Strategies for Tech Startups
Ready to take your startup to the next level? Explore different business development plans, strategies, and tools that startups are using to grow faster.

Planning a Winning Sales Strategy for a Startup SaaS Product Launch
Planning the sales strategy for a new product launch is more than posting on social media and outreach. Here’s how to approach startup sales for SaaS products.

Product vs. Solution Selling for Startups
Consumers today know what they want. Learn how startups can stand out from competitors by selling solutions, rather than directly selling their products.

How Investment-Backed Startups Can Leverage AI to Boost Sales
Investment-backed start-ups should integrate AI tools into their GTM strategies to improve marketing, data generation, customer experiences, and sales.

11 Ways to Increase Startup Sales Productivity
High sales productivity can save money, which is especially beneficial for startups. Learn how to improve your startup’s sales productivity with this guide.

Branding for Startups: Brand Identity and Website Conversion
Learn about the importance of a visual brand identity, how to build a brand, and tips on how to create a high-conversion website.

Unlocking Growth With a Good RevOps Manager
Revenue Operations (RevOps) managers consolidate efforts, tools, and data involving sales, marketing, finance, customer support, and operations.

Effective Sales Strategy for Startups
Are you looking to increase sales as a new startup? Learn how to implement an effective sales strategy plan with this guide to startup sales strategies.
Videos

NextGen Marketing in the AI Era: Content is King | HubSpot for Startups
Toby Howell of the Morning Brew Daily Podcast, and Ben Sharf, CEO/co-founder of Platter, share insights about using content and media in your marketing.

Mastering Media: From Traditional to Transformative
HubSpot's VP of Media, Jonathan Hunt, shares a fascinating keynote on how media continues to shape successful brand and marketing strategies.

Better Bolder B2B Branding with Kate Newstead of LinkedIn
LinkedIn's Marketing Science Lead Kate Newstead has a conversation with HubSpot for Startups Brand & Content Strategist Ron Dawson about brand ads that stand out.

Startup Funnel Essentials for Maximizing ROAS on LinkedIn
Ruby James, Head of Marketing for LinkedIn for Startups, shares benchmark report and LinkedIn data to help maximize ROAS and funnel marketing.
Templates

The Ultimate Startup Sales & Marketing Planner Kit | HubSpot for Startups
Everything you need to plan effective sales & marketing campaigns that make people interested in your business and happy to be your customer.

Email Marketing Kit for Startups & Entrepreneurs | HubSpot for Startups
A deep-dive into why email marketing is still important, strategies to do it effectively, plus guides and templates to get you going.
Podcast

Mastering Outbound Selling: Strategies to Scale Startup Revenue
Carrie Bosworth, Chekr’s SVP of Sales, offers insights into choosing sales teams and long-term planning to help businesses transition to outbound sales.

How Dini Mehta Helped Transform Lattice to a Sales-Led Powerhouse
Dini Mehta shares her wealth of knowledge gained from her 5+ years at Lattice, where she rose to Chief Revenue Officer.

Scaling Klaviyo from $60m to $700m ARR | Ryan Meadows SVP Global Sales
Ryan Meadows of Klavio shares insights into prioritizing the customer’s needs and building an effective sales force.

Toast CRO Jonathan Vassil: Scaling with Purpose During the Pandemic
Toast CRO Jonathan Vassil explains how they managed to thrive during the pandemic by focusing on customer needs and building optimized sales teams.

From Product-Led to Sales-Led Growth with Miro CRO Sangeeta Chakraborty
Sangeeta Chakraborty shares her valuable experience as Miro's CRO to give actionable tips on startups transitioning from product-led to sales-led growth.

The Power of Data to Scale Your Company & Career | Former Gong CRO Ryan Longfield
Ryan showcases how to use data in sales, executive talks, and problem-solving, emphasizing sales intelligence tech's key role in enhancing productivity.

Navigating Board Roles and CEO Paths with Cube COO Jen Grant
Jen Grant, COO of Cube, shares her experience working successfully as a first-time CEO or board member of a scaling-up business.

Carta CRO Jeff Perry on Data, Segmentation, and Team Collaboration
Jeff shares insights on strategy, data-driven decisions, and effective leadership to drive sustainable growth and a well-structured sales organization.

Scaling GitHub to Enterprise Success Through Community Led Growth
Paul St. John, former CRO at GitHub, discusses how he helped grow GitHub's sales through customer empathy, collaboration, and sales team alignment.

Customer Retention & Expansion in Startups | Kyle Duffy, Gradient Ventures
Mark Roberge has an insightful interview with Kyle Duffy, Partner at Gradient Ventures, focusing on customer-centric strategies and the integration of AI.

Crunchbase’s Playbook for Sales Success with VP of Sales Ang McManamon
Learn actionable sales strategies for success in scaling a sales team from Crunchbase's VP of Sales Ang McManamon.

How to Add a Sales Org to Your PLG Company | The Science of Scaling
Host Mark Roberge is joined by Dino DiMarino, CRO of Snyk, to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company.
