HubSpot for Startups is committed to helping aspiring founders grow their businesses by telling the stories of others who have succeeded. Every month we'll have a new slate of customers and partners sharing their insights on business, leadership, their use of HubSpot, entrepreneurship, and/or personal challenges.
Unicorn Stories
Every venture-backed founder aspires to reach the coveted status of "Unicorn"—a $1 billion valuations. Nearly 20% of unicorns are run on HubSpot. So that gives us some unprecedented access to tell some amazing and inspirational stories. For your watching and reading pleasure, we bring you "Unicorn Founder Stories."
Featured Customers
-
We used a Salesforce integration and the process of moving everything over to HubSpot was very quick
Oliver Lompart
Director of Marketing
Apify
-
We’ve ended up funding over $800M to e-commerce merchants to help them grow. We wouldn’t have been able to do that without HubSpot, while maintaining the same quality of service.
Aiden Corbett
CEO
Wayflyer
-
HubSpot has helped us by being the perfect tool for our customer-obsessed mentality especially since we unlocked Service Hub and the ticketing system.
Daniel DiLoreto
VP Sales/Co-founder
Ubiweb
-
It’s definitely been the most important piece of software we’ve bought at ZayZoon.
Shubh Sidhu
VP of Growth
ZayZoon
Featured Partners
Every month we'll bring you up close and personal to one of our partners. You'll gain valuable business insights and be inspired with these stories of challenges and success.
-
You feel like you’re making a really big difference for that entrepreneur by helping them get access to capital, especially ethnic groups that don’t fit the traditional VC model and are unfairly passed over.
Josh Amster
Sr. VP of Fundraising
StartEngine
-
Being a Black founder in tech, it’s pretty tough. When I first came in, I didn’t really have a network
Sean Bovell
CEO/Founder
Invidica
-
I've been an entrepreneur for a long time and all my friends are entrepreneurs. It’s a hard journey, so if we can make it a little easier, that’s a good thing.
Immaud Akhund
CEO/Founder
Mercury
Diverse Founder Stories

Black Founder Stories
According to 2022 Crunchbase data, less than 2% of venture capital goes to Black entrepreneurs. Black startup founders face funding and advisory challenges their white counterparts never have to encounter. Here are some stories of Black founders succeeding in a system that typically was not designed with them in mind.
Go to site.
Women Founder Stories
HubSpot for Startups is proud to present our Women Founders Stories Hub. Here you will be able to find quick and easy access to the growing library of stories we're telling about our women partners and customers. Go to site.