Summary
HubSpot's seamless platform, easy usability, and integrations with various systems have greatly benefitted Goldcast, an enterprise software provider. As the Head of Growth and Marketing, Kelly Cheng highlights the importance of a strong customer relationship solution in their marketing efforts. With HubSpot, they are able to calculate data points, communicate seamlessly with customers, and track the entire customer journey. The HubSpot for Startups program stood out to them due to its affordable pricing and flexible options. Partnering with HubSpot has enabled Goldcast to efficiently reach their quarterly goals, thanks to the reliable software platform, support, and integrations offered by HubSpot.
Transcript
The biggest benefit of working with HubSpot, in my opinion, is the seamlessness that the platform provides. The platform is extremely easy to use. We're also able to integrate with so many different systems and have control over so many different workflows that usually would take an army to manage. My name is Kelly Cheng. I am the head of growth and marketing at Goldcast. Goldcast is an enterprise software provider.
We help B2B marketers run digital events and webinars that drive revenue and bring their brands to life. Having a strong customer relationship solution is extremely important, because that is the backbone to everything that we do on the marketing team. It is important for us to be able to calculate data points for all of our customers, communicate with them seamlessly, be able to track all the touchpoints of the customer journey to be able to make sense of all of it.
Since being able to use HubSpot, we've really been able to scale our output on the marketing teams to be able to work efficiently, but keep our resources extremely limited. What stood out to me most about the HubSpot for Startups program was the extremely affordable and flexible pricing that HubSpot for Startups provided. It was important for us to partner with a company like HubSpot for startups, not only because of the software solutions that HubSpot provides but also the services like support.
To be able to rely on HubSpot for their expertise for certain strategies or executions is extremely important. On a high level, HubSpot has enabled Goldcast to reach our quarterly goals in a very efficient manner. Not only does the software platform just work as expected,
but the support that we've received from HubSpot along with the capabilities in our integrations have really been able to help us grow and scale as a company.
