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From Leads to Customer Success HubSpot Helps Greenly Scale

Paris-based Greenly uses HubSpot to streamline revenue operations with universal access to all employees.

Summary

Paris-based Greenly's software aids businesses in managing their ESG strategies. HubSpot ensures that sales cycles and customer relationships are effectively managed. It plays a crucial role in streamlining revenue operations by providing universal access to data for all employees. All client interactions are centralized, allowing for better management and oversight. As Greenly's needs evolve, HubSpot remains responsive and is expected to grow alongside the company. Ultimately, HubSpot is deemed essential for conducting business across all teams at Greenly.

Transcript

 HubSpot plays major roles in all the revenue operations that we have. Since the lead generation and the lead creation, all the way to customer success and to renewal and to subscription management, we use HubSpot. My name is Laetitia, I'm the COO of Greenly. We empower businesses to manage their ESG strategy.

We have a software that helps companies track, measure, and reduce their carbon emissions. What is great about HubSpot is that everybody as a company knows where to find the data. From interns to CEO, everybody has access to HubSpot and everybody are looking at the same dashboards, the same data. That's really useful because we are all using the same tool and talking the same language.

The sales cycle are managed by HubSpot. It allows our sales to do their own dashboards and track their performance. And on the customer success side, we have all the relationships with the clients that are tracked in HubSpot. So we really take care of our customers using HubSpot by logging all of their emails and making sure that the whole relationship with the customer is logged at one place and everybody could access that.

HubSpot has been really helpful in trying to understand what were our needs beyond what is currently available on the platform. We are finding turnarounds with the team and they're working on new products with us, which is really encouraging because we feel like the platform is going to grow with us and that we can use it in the long term, and that it will fulfill our needs as they come. I would recommend HubSpot because it's a easy to use tool, it's comprehensive on all of the sales strategy and sales operations that we're trying to do. All of our teams are using it in different ways, but it's really spread across the organization.

Seems impossible to do our business without HubSpot.