The book shows that inbound marketing-focused businesses have a 61% lower cost per lead than traditional outbound-focused businesses. Inbound Marketing will teach readers how to improve rankings in Google to get more traffic, build and promote a business blog, grow and nurture a community on social networks, measure the metrics that matter and do more of what works online.
To kick off the launch, HubSpot hosted a book party during last Friday's live episode of marketing video podcast HubSpot TV, featuring the authors and offering attendees a chance to ask questions about obtain free, signed copies of the book.
Take a sneak peek at some of the book's content:
- Are the Right People on Your Marketing Team? Download the Free eBook (An excerpt from Inbound Marketing)
- Download the free Inbound Marketing cartoon eBook (inbound marketing as told through cartoons)
Don't have time to pick up a copy of the book at a book store? Order it online at http://bit.ly/inboundbook.
speedmccoy 10:15 AM on October 19, 2009
Is that David Schwimmer in the orange shirt?
Julie LaSalle 11:59 AM on October 19, 2009
An all-inclusive look at Inbound Marketing.
Hot off the Press!
How to....
Get found.
Achieve lower costs per lead.
Improve search engine rankings.
Grow a community.
Measure success.
Navigate....the inbound way!
Also, eBook on inbound marketing as told through cartoons, great personality and perspective!
Tony Faustino 12:55 PM on October 19, 2009
Congratulations HubSpot! Ever since I pre-ordered my copy from Amazon, I couldn't wait to start reading Inbound Marketing. I've been studying/reading it intently this week and I love it. Thank you for the remarkable content you generously share with all marketing professionals.
Liz Gallagher 7:52 AM on October 20, 2009
Thank you Brian and Dharmesh for the wonderful book on Inbound Marketing. I just finished it and would highly recommend it to anyone who wants to be successful in today's business world. For more comments, see my book review at: http://www.webimagedesigns.com/Blog/bid/21512/Get-Found-using-Google-Social-Media-and-Blogs