Blogging and Social Media for Business

Blogging and social media are the starting points for any successful inbound marketing program. HubSpot makes it easy to do both well, at any scale.

  • Blogging Software to build your company blog
  • Blog Analytics to show the impact of your blog
  • Social Media Monitoring to track mentions online
  • Social Media Publishing to schedule and publish posts
  • Social Media Analytics to see if your efforts are paying off
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Blogging Software: Attract leads through valuable content

A blog is the best way to attract new prospects to your website. Businesses that blog average 55% more website visitors than those that don't. With HubSpot you can:

  • Create posts easily with the simple editing interface
  • Get SEO tips and best practice pointers as you type
  • Automatically include social sharing icons in each post
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Blog Analytics: Track the success of your posts

Blogging takes time. To validate the time spent, you need insight into the results your blog is driving. Which posts were most effective at generating traffic and inbound links? Are some days better for blogging than others? HubSpot's blog analytics can help.

  • Track views and comments.
  • See the number of inbound links for each post.
  • See RSS and email subscriber rates.
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Social Media: Monitor mentions and help your content spread

Social media plays a major role in buyers' decision-making process and search engine rankings. But it's hard to find the time to get social media right when you're hopscotching between tools. When all your social media activity is in HubSpot, all that tweeting, posting and replying gets a lot easier.

  • Track mentions of your company, competitors and keywords.
  • Automatically share content from your blogs to social media.
  • Bulk schedule tweets for multiple accounts.
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Social Media Analytics: Track the ROI of social media marketing

Does Facebook really work for business? How much time should you be spending on Twitter? Is Google+ something you need to consider? Until recently, the impact of social media has been notoriously hard to measure. With HubSpot, you can finally start reporting on the ROI of social media.

  • Collect data that shows which social channels deserve your time.
  • Understand how many leads are due to social media traffic.
  • Make smarter investments with your time and budget.
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Content Marketplace: Hire professional writers for your blog

Concerned that blogging will suck up your time? No experience publishing a blog? No worries. HubSpot makes it easy to hire experienced, professional writers for one blog post or 100.

  • Gain access to thousands of skilled, respected writers worldwide.
  • Hire writers for as many or as few articles as you want.
  • Benefit from seamless marketplace integration with HubSpot blogging software.
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